Media Radio News
Red FM 93.5 is all set launch an innovative year-end round up programme for its listeners in Mumbai. The highlight of this year-end round up programme is the Razzies inspired ‘Bajaate Raho Awards’, which give the worst from the world of movies, music, Mumbai and cricket their due.
Radio City has come up with its latest offering – ‘Komedy Ka Kingkong’ – a show that promises to be a laugh riot and provide listeners with a daily dose of humour through light-hearted and hilarious comic routines.
The Ministry of Information and Broadcasting on Monday declared the first list of 70 applicant companies who have qualified for submitting financial bids for the second phase of FM Radio.
The Ministry of Information and Broadcasting on Monday declared the final list of 70 applicant companies who have qualified for submitting financial bids for the second phase of FM Radio.
You have better chances of winning a Christmas gift this time with all FM radio stations turning Santas. All you have to do is listen as much music as you can and call up your favourite RJs. And if you have Santa’s blessings, then don’t be surprised if you get to meet him on the street offering you a Christmas gift.
Radio never had it so good. The medium is no longer about boring Hindi ad jingles, weather reports and uninspired announcements. Radio is evolving by recognising the importance of smart and effective marketing and innovative programming. And what better way than associating itself with Bollywood?
Shariq Patel, Station Head, GO 92.5 FM, believes that with 330 licences in 90 cities for FM stations on the anvil, consumers will get more entertainment choice, while advertisers will get an additional vehicle to reach their consumers. And existing players will need to differentiate to stay ahead in the competition.
With new investors taking over, Apurva Purohit coming in as the new CEO, and the subsequent exit of STAR India from the venture, things have changed for Radio City. The new management has led to a change in operations and approach, which have put Radio City in a better position to compete in a sector which is in its inflexion point.
<p align=justify>“Radio City today has managed to not only revive, but also revolutionise radio-listening habits. Radio City is India’s first private FM Channel to go on air. The genre of game shows has been pioneered by Radio City with the famous Radio City 91FM Suno Aurr Lakhpati Bano, which generated overwhelming response with over 1.23 crore calls in just five weeks.”
“Radio can get in your car, in your bathroom… Radio can deliver messages in such close proximity to purchase that a consumer could just go out and buy a product. Television can’t get that close, television has a different relationship with the consumers. Radio is seen as much more personal, intimate and there are enormous greater possibilities in the fact that radio is ambiguous.”
<p align=justify>Our vision is to create a world of entertainment and information in crystal clear sound. When you tune in to WorldSpace, there would never be an instance when you are listening to soothing melodies from Kishore Kumar and suddenly Britney Spears follows. Globally, satellite radio has worked very well. We have two companies from the US – XM Radio and Sirius – with whom we have tie-ups. Between these two players today, there are over six million subscribers. The international digital satellite multimedia has been globalised and is available to you now.
The government is planning to cover 50 per cent of India’s population in the second phase of FM radio expansion during the Tenth Five Year Plan and will further extend the coverage to uncovered pockets during the 11th Plan period. At present, about 33 per cent of the population comes under FM coverage.
Saffola, in an interesting marketing campaign, has partnered with Go 92.5 FM to popularise Saffola Gold with Losorb technology. The association has Go 92.5 FM’s overweight radio jockey Ashish Jagtiani (better known as Jaggu) of Good Morning Show take up a challenge of losing 10 kg in three months.
The national campaign group for community radio, cr-India, is upping the volume on the long pending issue, urging the government to announce a policy permitting community radio in India.
If you are eager for the arrival of the second phase of FM radio stations, then you will have to wait some more. The Phase II FM stations won’t be arriving before the year 2007, according to I&B Ministry sources.
Red FM is all set to discover ‘Awaz Ki Duniya Ka Master-Blaster’ through the Red FM Bal RJ hunt. The talent show gives youngsters in the age group of 8 to 13 years an opportunity to wield the mike as a radio jockey. Registrations for the hunt have begun from November 22.
Mumbai-based Go 92.5 FM radio station, has taken its programme 'Nightshift' Live to its audience as a marketing initiative. The FM channel is partnering the ongoing Bandra Festival in Mumbai and what better way to connect with the Retro and English music loving audience than a fest like this.
Yesterday was the last day to submit applications for FM licences to be issued as part of the second phase of the expansion of the sector. As many as 101 firms have applied for 330 FM radio licences in 91 cities.
The Government today notified that foreign investment, including foreign direct investment, non-resident Indians (NRI) and persons of Indian origin (PIO) investments and portfolio investments will be allowed up to 20 per cent equity in FM radio business.
It's time to do new things and radio stations are leaving no stones unturned. While Radio Mirchi is going on-ground for Mirchi Khoobsurat, Radio City is on a experimenting spree, too, with Live programmes working and the station also managing a deal with the movie 'Bluffmaster', where it will play all of its songs on November 16, 2005.
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