Date-wise News

Godrej has realigned the creative duties of Godrej Shaving Cream and Godrej Snuggy to Mudra. The incumbent agency for Godrej Shaving Cream was Contract. The account size is estimated to be in the region of Rs 5 crore.

exchange4media Staff Nov 16, 2005 5:37 PM

Crayons Advertising, Delhi has bagged the creative duties and part of media duties of PC Jewellers. Though the account size couldn’t be ascertained, Ranjan Bargotra, President, Crayons Advertising, said, “The size of the account is huge and will be finalised shortly.”

exchange4media Staff Nov 16, 2005 5:12 PM

The Association of Indian Magazines (AIM), the industry body of Indian magazines, on Tuesday elected a new body at its governing body meeting held in Delhi. Among those elected is India Today Group Executive Director, Ashish Bagga, as President of the association. Bagga replaces Paresh Nath, Editor-Publisher, Delhi Press Magazines.

exchange4media Staff Nov 16, 2005 8:48 AM

The HT Leadership Summit 2005 got off to a flying start in Delhi on November 15. The theme this is 'Building a Better Future'. Delivering her welcome address, HT Media Ltd Vice-Chairperson Shobhana Bhartia said, "Global events impact India now more than ever before, like any other truly globalised economy." This set the tone for the discussions and sessions through the day.

exchange4media Staff Nov 16, 2005 8:39 AM

Fritolay, the snacks division of PepsiCo, will soon introduce low-fat namkeens (salty snacks) in keeping with the growing health awareness in the country.

exchange4media Staff Nov 16, 2005 8:27 AM

He is the South's most loved superstar, every release of his is eagerly awaited, and his on-screen mannerisms copied by all and sundry. Needless to say his birthday on December 12 is an occasion that countless fans are looking forward to. Tamil channels are gearing up to make this day an occasion to beat all occasions.

exchange4media Staff Nov 16, 2005 8:25 AM

It's time to do new things and radio stations are leaving no stones unturned. While Radio Mirchi is going on-ground for Mirchi Khoobsurat, Radio City is on a experimenting spree, too, with Live programmes working and the station also managing a deal with the movie 'Bluffmaster', where it will play all of its songs on November 16, 2005.

exchange4media Staff Nov 16, 2005 8:24 AM

Indian creatives might have a long to way to go before their ideas are globally accepted and locally loved. But now and then, the ad industry does seem to embrace some trick to make the viewer seek the ad, and flashbacks in celebrity ads seem to the in-thing at present.

exchange4media Staff Nov 16, 2005 8:23 AM

Tribal DDB India is estimating the Rs 100-crore Indian online advertising market to reach a figure of Rs 1,000 crore by the end of 2007. It launched its Search Marketing services 15 days ago. The agency has also launched the new-look website of LIC on Tuesday, and a set of proprietary tools will be launched later this week to facilitate decision making 'based on data and not gut feel'.

exchange4media Staff Nov 16, 2005 8:22 AM

The Cannes Lions International Advertising Festival has announced the appointment of well-known name in advertising, David Droga, as the President for both the Film and Press 2006 Cannes Lions juries.

exchange4media Staff Nov 16, 2005 8:20 AM

Veteran print and broadcast journalist Raju Santhanam has been appointed as the Editor of Zee News. Santhanam replaces Alka Saxena, who had recently quit Zee News. For Santhanam, it is a homecoming after a gap of about four years. He had worked as Zee News Editor from 1998 to 2001.

exchange4media Staff Nov 16, 2005 8:19 AM

Movies might not be delivering as per expectations for channels of late, but they sure are a property every channel wants a share of. STAR India is already seeing experiments to leverage the property well and the latest is the decision to air 'Viruddh' on STAR Plus, STAR One and STAR Gold.

exchange4media Staff Nov 16, 2005 8:17 AM

Walt Disney Television International (India) has taken a step to reach out to the non C&S audience as well. Disney was in any case airing a block on STAR Plus to reach more audience and now the brand has tied up with DD1 to air a 30-minute weekly block on the national broadcaster.

exchange4media Staff Nov 16, 2005 8:16 AM

Asia's first ever summit for the creative industries kicked off on Tuesday in Singapore with a call to use creativity as an agent of change and create fresh opportunities through convergence of creative ideas from diverse fields like design, digital technology, media, music, architecture, etc.

exchange4media Staff Nov 16, 2005 8:15 AM

Veteran journalist and former Vice-President of Sahara Samay news channels, Ambikanand Sahay, has been appointed as Head of News and Current Affairs of the NCR-centric news channel S1 from Delhi-based Senior Group. He joined the channel from November 15.

exchange4media Staff Nov 16, 2005 8:14 AM