Date-wise News

With the movement of the Nestle account, ZenithOptimedia has seen some key people movements as well. Prominent among them is that of McCann Erickson Senior VP, Sunandan Choudhary, who is joining the agency as Executive VP for the Nestle account. The other key people joining ZenithOptimedia are Mohit Joshi and Navin Khema.

exchange4media Staff Dec 19, 2005 8:52 PM

The Outlook group is launching a business and investment magazine in March 2006. This is the second launch announcement from Outlook, the first being Marie Claire, an international women’s magazine, which too is slated for launch next year. The business magazine, a monthly, will be priced at Rs 50.

exchange4media Staff Dec 19, 2005 5:26 PM

With the FMCG industry poised for 8 to 8.5 per cent growth in 2005-06, a survey released by the Federation of Indian Chambers of Commerce and Industry (FICCI) reveals that 12 personal care products would continue to register growth rates that vary from 10 per cent to 20 per cent and above.

exchange4media Staff Dec 19, 2005 7:54 AM

ITC's Ready-to-Eat (RTE) brand "Kitchens of India" expanded its premium portfolio by announcing the launch of three Indian desserts. This marks the brands foray into the RTE desserts segment.

exchange4media Staff Dec 19, 2005 7:52 AM

Online travel agency MakeMyTrip.com has got a new tag line – Wish, Click and Go. The portal has also launched two TVCs with the new tagline, while two more are slated for release in January next year. The creative agency is Leo Burnett.

exchange4media Staff Dec 19, 2005 7:50 AM

Indian television’s first 3D serial will go on air on Jaya TV from January 2006. ‘Mayavi’ will be the first of the two serials commissioned to GV Films by Jaya TV to go on air, and will air on weekends. It is expected to have a run of 52 episodes. ‘Paramapadham’, the second show in the format, will start airing soon after.

exchange4media Staff Dec 19, 2005 7:49 AM

There has been a steady trend of declining ad spends for washing machines since 2004. The top brand in terms of ad spends is Samsung Washing Machine followed by LG Intello. The preferred medium has been newspapers, with English publications leading the pile.

exchange4media Staff Dec 19, 2005 7:48 AM

HDFC Standard Life has awarded its creative business to Leo Burnett, following a multi-agency pitch process in which nine other agencies had reportedly participated. The account size is pegged in the region of Rs 12-15 crore. The incumbent agency on the account was Dentsu Marcom.

exchange4media Staff Dec 19, 2005 7:47 AM

The concluding session of the National Marketing Summit organised by AIMA was a special discussion session titled “The Challenge of Sasta, Sundar aur Tikao”. The session also tried to understand how different the Indian consumer’s psyche is today from what it was earlier.

exchange4media Staff Dec 19, 2005 7:45 AM

The second day of The National Marketing Summit organised by the All India Management Association (AIMA) started with two sessions that discussed important marketing channels such as rural marketing, direct marketing and e-marketing.

exchange4media Staff Dec 19, 2005 7:43 AM

Starcom MediaVest Group’s sports specialist practice, Relay Worldwide, has been appointed the marketing and amplification consultant for the annual Kila Raipur Games, also known as Rural Olympics.

exchange4media Staff Dec 19, 2005 7:42 AM

Hindustan Times and the Outlook Group have come together and sketched a marketing pact to develop the Mumbai market. They have joined hands to develop and provide value to their readers through special subscriber offers and joint promotions and enhance reader satisfaction and loyalty in the process.

exchange4media Staff Dec 19, 2005 7:40 AM

With Meritus Analytics India, GroupM has scaled up its data analytics operations and, more importantly, the entity places India on the world map stronger than ever before in the analytics domain. V Balasubramanium will head the venture.

exchange4media Staff Dec 19, 2005 7:39 AM

After the hush-hush announcement of the launch of CNN-IBN news channel, Times Group venture, Times Global Broadcasting Co Ltd, in which Reuters has a 26 per cent stake, seems geared up to launch its news channel ‘Times Now’, technical snags notwithstanding.

exchange4media Staff Dec 19, 2005 7:38 AM

A two-paragraph press note sent to mailboxes of key media persons – that was all to ‘announce’ the launch of the CNN-IBN channel. In fact, so rushed was the launch that there were no sound bytes from any CNN-IBN official, including Rajdeep Sardesai. This has resulted in various speculations in the industry about the need to rush into the launch.

exchange4media Staff Dec 19, 2005 7:36 AM

<p align=justify>“Radio City today has managed to not only revive, but also revolutionise radio-listening habits. Radio City is India’s first private FM Channel to go on air. The genre of game shows has been pioneered by Radio City with the famous Radio City 91FM Suno Aurr Lakhpati Bano, which generated overwhelming response with over 1.23 crore calls in just five weeks.”

exchange4media Staff Dec 19, 2005 12:00 AM

“Radio can get in your car, in your bathroom… Radio can deliver messages in such close proximity to purchase that a consumer could just go out and buy a product. Television can’t get that close, television has a different relationship with the consumers. Radio is seen as much more personal, intimate and there are enormous greater possibilities in the fact that radio is ambiguous.”

exchange4media Staff Dec 19, 2005 12:00 AM

<p align=justify>Our vision is to create a world of entertainment and information in crystal clear sound. When you tune in to WorldSpace, there would never be an instance when you are listening to soothing melodies from Kishore Kumar and suddenly Britney Spears follows. Globally, satellite radio has worked very well. We have two companies from the US – XM Radio and Sirius – with whom we have tie-ups. Between these two players today, there are over six million subscribers. The international digital satellite multimedia has been globalised and is available to you now.

exchange4media Staff Dec 19, 2005 12:00 AM