Date-wise News

Despite a strong up-turn during the festive season, the biggest consumer durables company in India has fallen short of its revised turnover target for this year.

exchange4media Staff Dec 28, 2005 7:17 AM

If 2005 was the year of the small car, 2006 could certainly be the year of the sedan, with over ten launches slated for the next twelve months.

exchange4media Staff Dec 28, 2005 7:16 AM

Sudhir Sharma, Director of Pune-based Elephant Design, says that in India, we still have to see lenticular being used. Basic infrastructure has to improve because OOH will depend a lot on roads, electricity, and more and more people, especially the youth, is spending time out of the home, making OOH an effective media.

exchange4media Staff Dec 28, 2005 7:15 AM

Benetton India, the fully owned subsidiary of Benetton Italy, is all set to close 2005 with a 30 per cent growth over the previous year. It also launched its first ‘mega store’ in Chennai on Tuesday, and is looking to open 20 more such stores across the country in 2006.

exchange4media Staff Dec 28, 2005 7:15 AM

Nokia has announced the appointment of Chakrapani G K as the Country General Manager, Nokia Enterprise Solutions. Based in Delhi, Chakrapani will be responsible for the overall operations of Enterprise Solutions Business Group in India.

exchange4media Staff Dec 28, 2005 7:14 AM

It takes two to tango. And no one agrees more than malls and multiplexes. In a bid to woo customers and generate footfalls, multiplex and malls have come out with the winning formula.

exchange4media Staff Dec 28, 2005 7:13 AM

Red FM 93.5 is all set launch an innovative year-end round up programme for its listeners in Mumbai. The highlight of this year-end round up programme is the Razzies inspired ‘Bajaate Raho Awards’, which give the worst from the world of movies, music, Mumbai and cricket their due.

exchange4media Staff Dec 28, 2005 7:12 AM

For MAX, the year is ending with a lot of action and much has been planned for the New Year as well. Concentrating on all its franchisees like Maha Movies, Super Cinema, Hollywood Hungama and the Sunday block, the channel is supporting New Year’s initiative with a massive marketing campaign, commencing on December 28, 2005.

exchange4media Staff Dec 28, 2005 7:11 AM

TRAI has said that the Internet subscribers’ base has crossed the Broadband Policy 2004 target of 6.0 million connections three months before the target date, but expressed concern on the lack of availability of broadband services across the country due to lack of competition in this field.

exchange4media Staff Dec 28, 2005 7:10 AM

Bangalore-based Serve and Volley Outdoor has bagged the outdoor contract for Line 3 of Delhi Metro’s Phase I project. The winning bid was for Rs 50,037,000 with a validity period of five years.

exchange4media Staff Dec 28, 2005 7:09 AM

Interesting brand icons and mascots are well known for creating and sustaining brand awareness where none existed. Once such icon is Onida’s devil. The moment the devil disappeared from the ads, sales dipped. Now that the devil is back for good, Onida has come up with a new TVC making the devil more likeable.

exchange4media Staff Dec 28, 2005 7:07 AM

Tata Indicom has ‘Non-stop Mobile’; Airtel calls it ‘Lifetime validity Prepaid’, Hutch has a new scheme called ‘Chalta Rahe Prepaid’, Idea Cellular has ‘Lifelong Prepaid’, Reliance and MTNL, too, have announced their respective new schemes for lifetime validity without recharge. Whatever these schemes maybe christened, the crux remains that the mobile market has undergone a sea change.

exchange4media Staff Dec 28, 2005 7:06 AM

Alok Sanwal of GroupM, Delhi, has put in his papers. He is on his way to joining Channel 7 as Vice-President, Marketing. When contacted, Channel 7 Director, Siddharth Gupta, said, that Sanwal would be involved with advertising, communication and brand development for the channel.

exchange4media Staff Dec 28, 2005 7:05 AM

With IT and ITeS on a song, the ‘internal communication’ function has raced to the top of the corporate communicator’s agenda, driven by HR needs. Recognition of the function as a specialised practice has also led to PR agencies looking at internal communications as a key area for growth.

exchange4media Staff Dec 28, 2005 7:04 AM

With the two Ambani brothers deciding to go their separate way, there is more thrust on establishing a distinct identity for each of the recently-acquired portfolio of companies. To establish a new corporate identity, RIL has appointed Umbrella to work on its communication programme.

exchange4media Staff Dec 28, 2005 7:03 AM