Date-wise News

With the launch of Dabur India’s new Chyawanprash variant, Dabur Chyawanshakti, company officials expect the new brand to touch sales of Rs 5-7 crore this year, followed by an annual 10 per cent growth rate.

exchange4media Staff Dec 27, 2005 8:14 AM

Philips Electronics India Ltd, a subsidiary of Netherlands-based Royal Philips Electronics and one of the leading consumer electronics brand in Europe, has announced the launch of range of models of DVD mini hi-fi systems in India, priced between Rs 19,999 and 25,999.

exchange4media Staff Dec 27, 2005 8:13 AM

Mauj Telecom, one of India’s leading wireless solutions provider, is taking value added content one step closer to mobile users, especially in B and C towns, with the launch of mobile games in eight Indian languages – Hindi, Marathi, Gujarati, Bengali, Tamil, Malayalam, Telugu and Urdu.

exchange4media Staff Dec 27, 2005 8:12 AM

Following the tremendous success of the SKOAR! 2005 live online gaming event, organised by Jasubhai Digital Media, where over 9,000 gaming enthusiasts took part on the first day of the two-day event, the event will be back in 2006 to enthral gaming enthusiasts again.

exchange4media Staff Dec 27, 2005 8:11 AM

POGO, India’s number two kids’ channel, has planned a double whammy in January to celebrate its second anniversary. In a month-long tribute to the enormous support that Indian children have lent the channel, starting January 1 on its birthday, POGO will feature several special programming franchises.

exchange4media Staff Dec 27, 2005 8:10 AM

Radio City has come up with its latest offering – ‘Komedy Ka Kingkong’ – a show that promises to be a laugh riot and provide listeners with a daily dose of humour through light-hearted and hilarious comic routines.

exchange4media Staff Dec 27, 2005 8:09 AM

The Diamond Jubilee celebration bells are still ringing for the Advertising Agencies Association of India. The latest from the association is its decision to conduct ‘The AAAI-AdFest Young Lotus Workshop Contest 2006 for Young Creatives’. This contest offers young creative people a chance to win a trip and an opportunity to participate in the AdFest in Pattaya.

exchange4media Staff Dec 27, 2005 8:08 AM

The government was examining the Telecom Regulatory Authority of India’s recommendations for a national action plan for digitisation of cable television, Minister of Information and Broadcasting, Priya Ranjan Dasmunsi, said on Monday in a written reply in the Lok Sabha.

exchange4media Staff Dec 27, 2005 8:07 AM

Just what makes women laugh? For advertisers and marketers trying to reach women audiences, a JWT report on `Finding the H - spot' — where H stands for humour — is all about addressing women through `humorous' communication.

exchange4media Staff Dec 27, 2005 8:06 AM

The year 2004 perhaps wouldn’t go down as the best of times for Everest, but 2005 meant significant changes in the agency – the transformation into Everest Brand Solutions from Everest Integrated, focussing on talent and making significant noise in the industry. Even as the changes continue in the New Year, Mahesh Chauhan, President of the agency, is happy with the growth in 2005.

exchange4media Staff Dec 27, 2005 8:05 AM

The Ministry of Information and Broadcasting on Monday declared the first list of 70 applicant companies who have qualified for submitting financial bids for the second phase of FM Radio.

exchange4media Staff Dec 27, 2005 8:05 AM

There are subtleties in each market, but I am continually surprised at the consistency. The Indian market is very similar to the professional market in the US. As far as the media is concerned, I think the nature of the media markets impacts the business a little bit. In India, even the regional broadcast stations are broadcast nationally, which is different in the US, where we find weekend segments through a local market, which is more specific geographically. But as far as the general relationship with clients is concerned, how programmes are developed strategically, how the agency interacts with the publications… It is very consistent.

exchange4media Staff Dec 27, 2005 12:00 AM

“Corporate communications is about building corporate brands. It’s a specialized area. The analogy I would use is that the way you take care of a fruit is different from the way you take care of a tree that bears fruits. If you understand corporate brands as parent presences, you will accept that designing communication for them is also different.”

exchange4media Staff Dec 27, 2005 12:00 AM