Media Radio News
A R Rahman has become the new brand ambassador of satellite-based digital radio service WorldSpace. As part of the company’s advertising and promotional activity designed to reach music lovers across the country, Rahman will produce an exclusive WorldSpace song and endorse Worldspace products.
Media buyers have much on their plate beginning April 2006. Media houses across the board have announced hiked rate cards and the most recent announcement comes from Go 92.5, Mid Day Mutlimedia’s radio division. After a span of two years, Go is inducing a hike of 25 per cent in its ad rates.
The radio operators, who have been allotted frequencies under Phase II of FM expansion, formally created the Association of Radio Operators of India, the FM radio industry body, on Friday. An 11-member ‘Constituent Assembly’ was formed to propose the constitution of the association.
WorldSpace, Inc on Friday reported its financial and operating results for the fourth quarter and full year ended December 31, 2005. The satellite-based digital radio service finished the year with 115,306 subscribers. The company added 40,235 subscribers in the fourth quarter of 2005, an increase of about 160 per cent over the 15,545 subscribers added in fourth quarter of 2004.
City dwellers across India can now enjoy a range of BBC programmes 24x7, thanks to a partnership between BBC World Service and WorldSpace satellite radio, which broadcasts to the Indian subcontinent. The programmes will be available in four languages – English, Hindi, Urdu and Bengali.
In view of the largescale expansion of FM radio in the second phase, the government has proposed to set up 31 radio towers in an equal number of cities spread across 15 states, I&B Minister Priya Ranjan Dasmunsi declared in the Rajya Sabha on February 27.
MRUC's Indian Listenership Track (ILT) 2005 Wave 3 numbers are out. The survey, which gives an indication of FM listenership in Mumbai and Delhi NCR, shows that while Mumbai has seen a slight dip in listeners in the latest round, Delhi NCR has shown an increase. It is good news for Radio Mirchi all the way and Radio City follows closely.
WorldSpace satellite radio has teamed up with global content providers, including BBC World Service, TWI and Radio Mid-Day, to launch an all-sports satellite radio channel, Play.
Radio City has evolved from ‘City bajao’ to ‘City mein kho jao’ by unveiling a new brand campaign that will support its promise to differentiate the radio station through innovative content, interactivity with listeners and great music.
Radio Mirchi is bolstering up its top management. Nandan Srinath, Regional Director for North, has become COO, Radio Mirchi. Sharath Chandra, hitherto EVP-Marketing and Brand Development, is now COO-International Operations.
Nisha Narayanan is a Media Consultant with wide experience in TV and Radio. She is excited about the impending explosion in FM stations, but cautions that it’s not a good thing for the largest networks to go in for similar content across the country. It may appear to be a cheaper option but may turn listeners off FM altogether.
<p align=justify>Private FM radio is a three-year old medium, and with more than 330 licences being issued in 90 cities, FM as a medium will gain more acceptability and popularity. Consumers will get more entertainment choice, while advertisers will get an additional vehicle to reach their consumers. For existing players, the need to differentiate and stay ahead of the competition will be of utmost importance when the market opens up.
Providing succour to millions of cricket fans who were not able to listen to the radio commentary of the first Indo-Pak Test at Lahore nor watch it on DD, Prasar Bharati has succeeded in obtaining radio rights for broadcasting live commentary of the second and third Test matches as well as the five One Day Internationals that will follow.
Entertainment Network (India) Ltd, which operates its FM radio broadcast business under the Radio Mirchi brand, is entering the capital market with its initial public offering of 12 million shares priced at Rs 144 to Rs 162 per share. With this ENIL plans to raise Rs 194 crore at the upper end of the price band.
Radio City has announced an exclusive tie-up with Sony Entertainment Ltd as the official radio partner for ‘Indian Idol 2’. This is for the first time in India that a television show will be simultaneously run on the radio medium.
It is not just the bidders for Phase II FM radio expansion who are enthusiastic about the whole process, the government, too, has every reason to feel elated as it will be raking in the moolah to the tune of nearly Rs 1,350 crore in the form of One Time Entry Fee for 337 FM radio stations in 91 cities, the bidding for which starts on January 6, 2006.
BBC Worldwide Holdings has invested Rs 31.8 crore in Radio Mid Day West (India) Pvt Ltd, a subsidiary of Mid Day Multimedia Ltd, the Bombay Stock Exchange was informed on Tuesday.
Within barely a week of release of the first list of companies qualifying for the bidding for FM radio Phase II, the Information & Broadcast Ministry has announced the second list as well. Senior officials from the Ministry further said that another such list would be announced within the next few days.
Stretching the ‘Mirchi Sunnewaale Always Khush’ further, Radio Mirchi has unveiled a new television commercial, which uses good doses of humour to bring forth the ‘happiness’ factor in a Mirchi listener.
Within the first month of the launch of its festive season offer of a satellite radio with a three-month subscription at just Rs 1,999, WorldSpace has added 12,000 subscribers to its kitty. The original cost of the receiver is Rs 3,790, while the yearly subscription fee is Rs 1, 800.
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