Date-wise News

The Ministry of Information and Broadcasting on Monday declared the final list of 70 applicant companies who have qualified for submitting financial bids for the second phase of FM Radio.

exchange4media Staff Dec 26, 2005 6:12 PM

After a significant increase in ad spends by knitting wool advertisers in 2004, spends in this category came down in the first Qs of this year. Of course, this could go up as the ongoing quarter coincides with the winter season. Ad spend on Vardhaman was the highest among brands.

exchange4media Staff Dec 26, 2005 8:19 AM

Coca-Cola India is picking up the pieces under its new India head Atul Singh. Mr Singh, after a five-year stint in booming soft drink market China, is back in India setting the agenda for the company. Clearly, his priority is to change the company's image and bring growth back on track.

exchange4media Staff Dec 26, 2005 8:17 AM

A recent study by ACNielsen, covering 38 markets and over 21,100 respondents across the globe has revealed that more Indians are taking to shopping online. Indians clocked 5.2 purchases in the most recent month of online purchases. This is higher than the global average of 4.9 purchases in the previous month.

exchange4media Staff Dec 26, 2005 8:15 AM

The year 2005 has been good for Sharad Haksar. The Chennai-based photographer has added two more awards on his mantelpiece, the latest ones being won at the just announced PDN PIX Digital Imaging Awards 2005, New York.

exchange4media Staff Dec 26, 2005 8:13 AM

At a time when software mogul Bill Gates and wife Melinda Gates are declared ‘Persons of the Year’ by ‘Time’ magazine for their philanthropic work along with Irish rocker Bono, the soft corner of another new media giant, Google, is coming to the fore, slowly but steadily.

exchange4media Staff Dec 26, 2005 8:12 AM

One of Vijay TV’s longest running shows, Madan’s Thirai Parvai, treated the film fraternity to an exciting event on account of its 200th episode. The show is hosted by ace cartoonist and former Joint Editor of weekly ‘Ananda Vikatan’ and its sister publication ‘Junior Vikatan’, Madan, and the special episode based on the event will be telecast as part of the festive programming on New Year’s day.

exchange4media Staff Dec 26, 2005 8:09 AM

More action is coming from Zee Café. Following the initiative to introduce original English content on the channel, Zee Café is now bringing teen drama series, ‘The Orange County. The show launches on Friday, December 30, 2005 at 9:30 pm.

exchange4media Staff Dec 26, 2005 8:08 AM

The Ad Club of Chennai hosted the annual convocation ceremony for the 11th batch of its Post Graduate Diploma in Advertising course on December 24. Giving away the certificates at Chennai, M G Parameshwaran, ED, FCB Ulka, urged those who had taken the course to keep learning, keeping in mind that this was just the first step they had taken.

exchange4media Staff Dec 26, 2005 8:06 AM

In olden days, Noah had created an ‘ark’ to shelter every species on Earth from a devastating deluge. In the post-Tsunami, post-Katrina era, requirement of a similar refuge from the vagaries of nature has become very relevant. Tata Tiscon is one such company engaged in helping build long lasting structures. In order to lay stress on its re-inforcement bars, Tata Tiscon has come out with a new TVC.

exchange4media Staff Dec 26, 2005 8:05 AM

Lakme is in the process of a metamorphosis as it gears up to keep pace with the changing definition of a premium luxury positioning in India. The billionaire brand, with sales of more than Rs 100 crore, is eyeing a greater share of the Rs 350-400 crore colour cosmetics pie (organised business) in India.

exchange4media Staff Dec 26, 2005 8:04 AM

The Lankans came, played and were conquered – by the Men in Blue. But, it is Zee Sports that is making the most of the cricket telecast rights it had bagged for the India-Sri Lanka Test series.

exchange4media Staff Dec 26, 2005 8:03 AM

With the I&B Ministry recently hinting at the possibility of allowing more agencies to get into the act of measuring viewership and viewing patterns in Indian TV homes, the television rating scene is suddenly all agog with excitement. But media experts advise caution. Exchange4media finds out what they have to say about this development.

exchange4media Staff Dec 26, 2005 8:02 AM

O&M, Kolkata, has bagged the Lafarge Cement account. While it is unclear as to which other agencies were in the running, O&M was apparently selected after a protracted and closely contested pitch. The incumbent agency was Bates, Kolkata.

exchange4media Staff Dec 26, 2005 7:57 AM

TAM Media Research has much in store for the industry in 2006. With Pradeep Hejmadi settling in his role as the VP-TAM Media Research, the organisation is all geared to ensure that the industry has more data and is better equipped to interpret it. Not only are present verticals like TV ratings seeing new products, but new initiatives like Radio Audience Measurement are also on the anvil.

exchange4media Staff Dec 26, 2005 7:56 AM

STAR One’s star property, ‘Nach Baliye’, culminated amid significant word of mouth and much press attraction. The numbers for the entire show are finally here and data indicates that once again the property has helped the channel beat the likes of Sony TV, Zee TV and Sahara One.

exchange4media Staff Dec 26, 2005 7:54 AM