Date-wise News

Automobile and consumer durables makers dominated advertising in the print media in October '05. Of the around 33,600 brands features in display print advertising in the month of October '05, Hero Honda Motorcycles was the top spender with an ad spend of Rs 8.3 crore, followed by Samsung advertising for its range of products with Rs 5.6 crore.

exchange4media Staff Dec 22, 2005 8:21 AM

Germany-based Siemens Telecommunications is in talks with all major Indian telecom service providers, including Reliance, Bharti, Bharat Sanchar Nigam Ltd and Mahanagar Telephone Nigam Ltd, to launch its Surpass Home Entertainment Solution (HES) technology, which will enable users to watch digital TV, surf the Internet and at the same time make telephone calls.

exchange4media Staff Dec 22, 2005 8:20 AM

The Telecom Regulatory Authority of India has recommended to the government for the establishment a National Internet Registry (NIR) utilising the existing set-up of National Internet Exchange of India (NIXI) and implement IPv6 in its own e-governance projects, thus encouraging the migration from IPv4 to IPv6.

exchange4media Staff Dec 22, 2005 8:19 AM

Visa International has introduced a new card design and branding in India to provide enhanced security features and offer increased business opportunities to its member financial institutions. Reliance ATM card is the first Visa payment product that has the new Visa brand identity and design in India.

exchange4media Staff Dec 22, 2005 8:18 AM

Shariq Patel, Station Head, GO 92.5 FM, believes that with 330 licences in 90 cities for FM stations on the anvil, consumers will get more entertainment choice, while advertisers will get an additional vehicle to reach their consumers. And existing players will need to differentiate to stay ahead in the competition.

exchange4media Staff Dec 22, 2005 8:17 AM

The Authority for Advance Rulings has said that Google Online India Pvt Ltd, a wholly owned subsidiary of US-based Google International LLC, will have to pay service tax for selling advertisement space on its search site to Indian entities. This can set a precedent for search engines with offices in India falling in the ambit of the tax.

exchange4media Staff Dec 22, 2005 8:15 AM

Rajasthan Patrika, which is behind organising the annual advertising award – Concerned Communicator Award – is now taking the event to an international level. From now on foreign advertising agencies shall also be a part of this competition.

exchange4media Staff Dec 22, 2005 8:14 AM

Having announced the launch of its new business magazine in March, 2006, the Outlook Group is now busy hiring the best talents available. Already BusinessWorld’s Vijaya Saran and Dainik Bhaskar’s Subhashis Roy have been roped in for the new magazine’s sales function.

exchange4media Staff Dec 22, 2005 8:13 AM

Madhvi Pahwa, General Manager, Marketing, Coca-Cola India, is joining GroupM as Director Training, South Asia. She will be based in Delhi and will have additional responsibility for Consumer Insights, focusing on Maxus and MEC clients. Pahwa is expected to take charge of her new assignment in January 2006.

exchange4media Staff Dec 22, 2005 8:12 AM

With new investors taking over, Apurva Purohit coming in as the new CEO, and the subsequent exit of STAR India from the venture, things have changed for Radio City. The new management has led to a change in operations and approach, which have put Radio City in a better position to compete in a sector which is in its inflexion point.

exchange4media Staff Dec 22, 2005 8:11 AM

Tribal DDB India, Mudra’s specialist interactive unit, recently launched two innovative media tools – Maximised Online Reach Index (MAORI) and Instant Click Analyser (INCA). These tools will not only help in better campaign reporting analytics, but also in maximising reach potential for Internet based campaigns.

exchange4media Staff Dec 22, 2005 8:10 AM

Industry experts have commented on how pitching processes and exchange of ideas have evolved in the industry, but with OpenAd, the concept has gone to the next level. OpenAd.net brings buyers and sellers of ideas on the same platform and is extending this by bringing in a gallery of ideas to its users.

exchange4media Staff Dec 22, 2005 8:08 AM

Making its own noise at the year end, marketing, advertising and media weekly, Impact, has instituted ‘The Impact Person of the Year’ award. The objective is to recognise the contribution of an individual to the growth and development of the industry. And STAR India CEO, Peter Mukerjea, has been declared the Impact Person of the Year for 2005.

exchange4media Staff Dec 22, 2005 8:07 AM