Kids

Kid's programming is proving to be one section that is picking action. For UTV-floated United Home Entertainment, launching a kids' channel was taking advantage of the fact that the domain promises potential and lacks competition. The channel's intention to showcase 100 per cent Indian content separates it from existing players but what is increasingly interesting about the segment is that the players are very careful, even if it is just about naming the channel.

exchange4media Staff Mar 19, 2004 6:47 AM

Pogo, the recently launched television channel for children, says it has got the stamp of approval from educators, psychiatrists and child psychologists for its programming. In a recently commissioned study by the channel, these three groups of experts wh

exchange4media Staff Mar 13, 2004 7:44 AM

To Indian television, where variety in content is an arguable issue, one genre that promises interesting development is kid’s programming. It would not be wrong to say in the current scenario, that minus Cartoon Network and a few efforts on other channels, the genre hasn’t developed much. POGO on Indian television is an attempt at differentiated kid’s programming and the channel is putting its best to get the right content. The question however is whether the best is good enough in the present Indian context?

exchange4media Staff Mar 11, 2004 6:22 AM

Stop pushing, they're kids after all! Let them revel in their innocence and the joy of discovery, urges a study conducted by O&M Discovery's Brand Planning and Consumer Insights Division. According to the study, titled `Inside Kid Insights', brands and communicators must stop goading children and setting standards by depicting super-achieving children.

exchange4media Staff Mar 6, 2004 6:52 AM

Pester Power is the new buzzword in marketing circles and the country’s business houses have realised that the child is the key to loosen his parents’ purse-strings. No wonder then that a number of children’s channels are waiting to take off in the next few months — they’re sure to find brands eager to advertise on them, which means good money.

exchange4media Staff Mar 1, 2004 6:03 AM