Date-wise News

Honda Siel eyes at segment leadership stand with Accord V6 – soon to hit Indian roads. New variant to lure a niche segment of buyers with performance offered at attractive price.

exchange4media Staff Mar 11, 2004 3:08 PM

Hitachi is launching a new advertising campaign. Set to break in a week on major television channels, the commercials will highlight the company's new product range, Atom, claimed to contain the smallest split air-conditioners. The campaign, designed by Leo Burnett, will focus on the `very small, very powerful' qualities of this range.

exchange4media Staff Mar 11, 2004 6:34 AM

Raymond Ltd is hoping to make its pret retailing label BE a Rs 15-crore turnover brand by almost doubling its exclusive retailing network to over 20 stores by fiscal 2004-05. The BE project is also expected to break even operationally during the fiscal.

exchange4media Staff Mar 11, 2004 6:31 AM

The UK-based designer brand Fcuk is entering the Indian watch market through a tie-up with Timex Watches. This follows close on the heels of Tommy Hilfiger watches tying up with Titan Industries. Timex will be undertaking the marketing and distribution for Fcuk in India. Priced between Rs 6,000 to Rs 11,000, the Fcuk range will be available in 27 designs, targeting the premium end of the market.

exchange4media Staff Mar 11, 2004 6:30 AM

Realizing the growing importance of healthcare communications, Lintas India has restructured its IMAG (Integrated Marketing Action Group) division to give healthcare as an added service to its clients. Lowe Healthcare had hitherto been a separate unit in Lintas India. Now, it will be integrated under the IMAG division, the specialist unit for all below-the-line communication in Lintas.

exchange4media Staff Mar 11, 2004 6:29 AM

“We’ve got the scores on the board; they’ve yet to bat”. That summed up Hindustan Lever’s (HLL) first official reaction to the latest price war in detergents where the company has a 40 per cent share, while rival Procter & Gamble’s (P&G) share is four per cent of the overall market.

exchange4media Staff Mar 11, 2004 6:28 AM

With just three days to go for the start of the India-Pakistan cricket series, the government has closed in on Ten Sports to provide terrestrial broadcasting rights for the series to Doordarshan. Officials in the information and broadcasting ministry indicated that in case Ten Sports refused to play ball, the government could bring in an Ordinance making it mandatory for the channel to share its feed with Doordarshan.

exchange4media Staff Mar 11, 2004 6:26 AM

LG Electronics India extends its product portfolio to boost high-end segment growth. Group has lined up Rs 5 crore as promotional budget.

exchange4media Staff Mar 11, 2004 6:25 AM

Taylor Nelson Sofres Insurance Tracker reports private insurance companies are eyeing at extensive media campaign to build brand awareness and increase mindshare. LIC soon to experience threat with loss of mindshare.

exchange4media Staff Mar 11, 2004 6:24 AM

Ever wondered ‘what women want’? MCI conducted a study on Indian women to check out how marketers could work out strategies to understand what women want and the right vehicle to reach them.

exchange4media Staff Mar 11, 2004 6:23 AM

To Indian television, where variety in content is an arguable issue, one genre that promises interesting development is kid’s programming. It would not be wrong to say in the current scenario, that minus Cartoon Network and a few efforts on other channels, the genre hasn’t developed much. POGO on Indian television is an attempt at differentiated kid’s programming and the channel is putting its best to get the right content. The question however is whether the best is good enough in the present Indian context?

exchange4media Staff Mar 11, 2004 6:22 AM

After a span of two years at Saatchi & Saatchi, Ramesh Ramanathan (National Creative Director) has put in his papers at the agency.

exchange4media Staff Mar 11, 2004 6:20 AM

Dish TV, the DTH arm of ASC Enterprises, now claims more than one million subscribers and is upbeat about future prospects. Jawahar Goel, who spearheads the venture, believes that it is a good alternative to cable TV, especially in the far flung areas where cable operators have not yet invested. As per Goel, Dish TV is charging 220 rupees per subscriber for 48 channels.

exchange4media Staff Mar 11, 2004 6:20 AM