Date-wise News

Cellular subscribers are more inclined towards GSM service providers, while billing hassles keep CDMA trail. Below-average helpline services creating subscriber discontent.

exchange4media Staff Mar 19, 2004 6:54 AM

Partners to offer complete backend solutions and support audio-visual DRM-based content delivery to various mobile operators across India and extend broadband content services worldwide.

exchange4media Staff Mar 19, 2004 6:54 AM

Northpoint Centre of Learning, Lintas, is organising a residential workshop on Implementing Growth Strategies. The workshop, to be held between May 6 and 8, 2004 will be conducted by Hrishi Bhattacharyya.

exchange4media Staff Mar 19, 2004 6:53 AM

Headlines Today works out comprehensive election coverage strategy, plans programmes in line with battle theme for elections. The group avoids extensive analysis, focuses on live, crisp and complete coverage.

exchange4media Staff Mar 19, 2004 6:52 AM

CNBC-TV18 is launching Business This Week, a half-an-hour special show that encapsulates the top stories from the world of business and finance. Business This Week premiers on Saturday, 20th March 2004 at 9 pm and repeats on Sunday at 7:30 pm.

exchange4media Staff Mar 19, 2004 6:51 AM

There’s no room for negotiation on ad rates, according to advertisers as well as sources close to the exclusive telecast rights holder to the ongoing Indo-Pak cricket series, Ten Sports. Ten CEO Chris McDonald did not rule out the possibility of a negotiation with the advertisers, after the apex court, on Wednesday, ordered the Dubai-based channel to share its cricket signals with DD.

exchange4media Staff Mar 19, 2004 6:50 AM

Public broadcaster Prasar Bharati will invest around Rs 164 crore in the setting up of an earth station to uplink a bouquet of 30 channels. A Prasar Bharati statement said this investment would be a part its direct-to-home (DTH) television services.

exchange4media Staff Mar 19, 2004 6:49 AM

Rajasthan Patrika Advertising Award to be given away on the 49th foundation day ceremony on 20th March. Mike Khanna to be the chief guest, Piyush Pandey and Prasoon Joshi to be in judges' panel. Publicis wins Concerned Communicator Award.

exchange4media Staff Mar 19, 2004 6:48 AM

Kid's programming is proving to be one section that is picking action. For UTV-floated United Home Entertainment, launching a kids' channel was taking advantage of the fact that the domain promises potential and lacks competition. The channel's intention to showcase 100 per cent Indian content separates it from existing players but what is increasingly interesting about the segment is that the players are very careful, even if it is just about naming the channel.

exchange4media Staff Mar 19, 2004 6:47 AM

Poll Khol is the newest offering from the Star news crest. The show is going to premiere on the 1st of April 2004 at 10.30 pm and will continue on a daily basis. What’s interesting is that the thirty minutes of uncensored, unrestricted, unadulterate

exchange4media Staff Mar 19, 2004 6:46 AM

Rahul Dev, former head of Aaj Tak and prime time face of Doordarshan News in its earlier avatar joined Zee News on Thursday as Advisor (Elections). Rahul Dev has been inducted to further spruce up poll coverage on Zee News.

exchange4media Staff Mar 19, 2004 6:45 AM

SKODA Auto India Ltd has shifted its advertising account from Orchard Advertising to IB&W Communications in Mumbai. The account is estimated between Rs 7 crore and Rs 8 crore. Orchard Advertising had been handling the account for the past eight months, prior to which it was with IB&W, an indigenous agency.

exchange4media Staff Mar 19, 2004 6:44 AM

Starcom has bagged the media responsibilities of World Gold Council account. The account is pegged at Rs 10 crore. The multi-agency pitch saw a fray among the incumbent Mindshare, MPG, Initiative and FCB Ulka.

exchange4media Staff Mar 19, 2004 6:42 AM

Anand Vaidyanathan, Print Buying Head at Media Edge has put in his papers, examining options for his next destination. He was handling the print buying for Tata (a host of 26 businesses).

exchange4media Staff Mar 19, 2004 6:40 AM

The Group has gathered a pre-launch order booking of 3,02,589 copies. Director Marketing Girish Agarwal says this has translated into huge pre-launch advertising space booking as well. The edition will maintain a keen focus on Surat and the Saurashtra reg

exchange4media Staff Mar 19, 2004 6:39 AM

The Oscars of Indian ad awards are poised to confer its blessings on some of the left brained section of the advertising fraternity this weekend. Now in its 37 edition, the Abbys have donned a new avatar, with new categories being added, categories merged and demerged and certain categories put in the bin. Even the fee for entering ads have been revised.

exchange4media Staff Mar 19, 2004 6:38 AM

<p align=justify>“The experience at Sony is stimulating and challenging. But at STAR, I have had some of my life’s most wonderful moments and some good learning. I am still close to my ex-peers and ex-colleagues and this too is a good experience. I have learnt a lot from Sameer Nair and I owe him for being where I am today, in more ways than one.”

exchange4media Staff Mar 19, 2004 12:00 AM