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Date-wise News

International: IAB Unveils New Online Ad Guidelines

International: IAB Unveils New Online Ad Guidelines?blur=25

In an update to the online advertising guidelines issued in February, the Internet Advertising Bureau in New York issued a set of voluntary guidelines for rich media formats. These are claimed to be a reliable pointer to the shape of future Internet advert

exchange4media Staff Aug 8, 2001 7:56 AM

BSNL hires four agencies to refurbish its image

BSNL hires four agencies to refurbish its image?blur=25

Bharat Sanchar Nigam has empanelled four advertising agencies for a Rs 20 crore media blitzkreig, which will be spread over the year. Grey Worldwide, Saubhagya, Headstart and Adfactors are the agencies entrusted with the task of creating sufficient awarene

exchange4media Staff Aug 8, 2001 7:55 AM

Paisapower.com expand its offline reach, ties up with 50 cybercafes

Paisapower.com expand its offline reach, ties up with 50 cybercafes?blur=25

Paisapower.com has increased its offline reach through an innovative exclusive tie-up with about 50 cybercafes to distribute a wide spectrum of financial products. The cafe is expected to enhance the points of presence of Paisapower.

exchange4media Staff Aug 8, 2001 7:52 AM

MICA plans to tie up with Dubai Media City

MICA plans to tie up with Dubai Media City?blur=25

Mudra Institute of Communication, Ahmedabad (Mica) has submitted a detailed partnership proposal seeking a collaborative arrangement with Dubai Media City (DMC), aimed at promoting excellence in the media and communications sector. It is expected that this

exchange4media Staff Aug 8, 2001 7:51 AM

Major cellular players roll out ad blitz to woo customers

Major cellular players roll out ad blitz to woo customers?blur=25

With the aggressive market postures of MTNL’s Dolphin, BPL Mobile and Hutchison Max are now stepping up their brand-building exercises. BPL Mobile plans to come out with an aggressive print campaign to announce its two news services. BPL Mobile has also e

exchange4media Staff Aug 8, 2001 7:50 AM

Agrani proposal cleared by Government

Agrani proposal cleared by Government?blur=25

The government has cleared Agrani Satellite Services' proposal to offer 74 per cent stake to a foreign partner, involving a foreign direct investment (FDI) of Rs 354.31 crore for operating satellite communication systems.

exchange4media Staff Aug 8, 2001 7:49 AM

STAR ties up with UTV to take control over Vijay TV

STAR ties up with UTV to take control over Vijay TV?blur=25

STAR is taking control over the Tamil language channel Vijay TV by forming a joint venture company with UTV. The two companies will hold a 50:50 stake in the company. The joint venture company will be involved in Vijay TV’s content, technical services and

exchange4media Staff Aug 8, 2001 7:48 AM