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B4U will be re-launched as a Hindi movie channel from October this year. B4U Music, which has been attracting young audiences, is seeking higher brand penetration through a series of events featuring pop music icons.
Discovery Communications India will be launching two new channels – Discovery Travel and Adventure and Discovery Health, within a year. Plans are also afoot to have Tamil and Telugu feeds.
Lowe Lintas has been hired by BPL, Birla-Tata-AT&T combine to design and develop a common cellular brand. The identification of the neutral brand is critical as the partners do not want to use their name in the new brand. The new brand is expected to
MTNL Mumbai is buying all advertising spaces available on the city’s key railway stations to use them to showcase its entire bouquet of products and services to its potential user base. At present, the arrangement will be for a period of two months,
Prasar Bharati and Indira Gandhi National Open University (IGNOU) signed a memorandum of understanding (MoU) to launch the educational FM radio network—Gyan Vani—in the country. In all, 40 stations will be set up over two years. By the end of this ye
Zee Telefilms counter touched a high of Rs 102.85 in intra-day trade today, closing at Rs 98.95, almost 46 per cent higher from the 48-month low of Rs 68 it touched on previous Tuesday. The surge follows some positive developments on the company's fr
After several months into a feasibility study, it seems that Prasar Bharati is unlikely to invest in the Direct-to-Home (DTH) broadcasting operations in the short run. Videsh Sanchar Nigam Ltd (VSNL) and Prasar Bharati had jointly taken up a study to
The first day ratings for its three new shows, launched on July 27, has been positive. According to AC Neilson, TAM data TV ratings Kya Masti Kya Dhuum, game show Khullja Sim Sim and horror show Ssshhhh… Koi Hai were 7.23, 9.80 and 5.85 respectively.
Deepak Shourie, the new Managing Director at Discovery, has unveiled his initiative for the channel. His prescription for growth in viewership is rooted in programming. It has little to do with the change in content. The thrust is towards matching th
Energizer has consolidated its strategic and creative business for the Eveready, e2 and Energizer Alkaline brands with DDB across 19countries in Asia/Pacific, the Middle East and Africa. Zenith Media continues to handle mediaplanning and buying throu
Distributors of cable television in Kolkata are going ahead with plans for Internet services. The local operators will have to limit their service to the area covered by their cable TV service. RPG Netcom and Zee’s SitiCable, are aiming for independe
B4U Television Network (India) has decided to set up 'B4U film fund' with an initial corpus of Rs 100 crores within the next 6-12 months. The company will enter into production and co-production of films. B4U will also fund projects of other film pro
Domino’s has appointed Madison Media as the single media partner (in charge of both media planning and buying) replacing Grey Worldwide which was its full service advertising agency for the past three years. The account is worth Rs 15-crores.
In a strategic move, Britannia Industries Ltd. (BIL) will soon have Sachin Tendulkar as its brand ambassador. After endorsing SmithKline Beechams’s energy drink Boost (“Boost is the secret of my energy”) for many years, Sachin Tendulkar may just be s
After the success of Hospital, BBC World plans to come up with another reality series focussing on Indian soldiers, their gruelling training and their lives. The show is expected to hit the TV screen by the end of this year.
According to Interbrand, the Omicom-owned branding consultancy, five UK-based companies -- Burberry, HSBC Group, Orange, Tesco and Vodafone are tipped to join the planet’s top one hundred brands, all exceeding $1 billion in brand valuation.
Zee Telefilms has posted an increase of 12 per cent in its net profit for the first quarter ended June 30, 2001, at Rs 29.88 crores compared to Rs 26.70 crores for the first quarter ended June 30, 2000. Total income for the quarter stands at Rs 119.22 cror
This is the first in the series of articles that look at non-conventional, non-traditional, niche media vehicles, which are increasingly being utilized by advertisers and marketers. Today we analyze the Eicher City Map’s growing popularity as an advertisin
Sri Adhikari Brothers Television Network has posted a lower net profit by 17.56 per cent at Rs 3.79 crores for the first quarter ended June 30, 2001, compared to Rs 4.60 crores in the corresponding period last year.
Zee Telefilms has shelved its plans to uplink the network’s channels from India through its own teleport. The decision has been taken due to the promoter’s inability to bring down foreign holding in the company to 49 per cent, a requirement for getting a l
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