Date-wise News

Samsung has launched a major marketing initiative to strengthen its brand equity and awareness in mini metros and smaller towns, where the company is seeking to increase its penetration this year. The company is carrying out ‘Samsung Dream Home’ roadshows

exchange4media Staff Sep 14, 2001 8:30 AM

Indiatimes launched an aggressive reward scheme for its shoppers. The promotion titled as ‘Free Mein 01’ entitles consumers for a free 01 Deodorant valued at Rs 175, on shopping at Indiatimes for any of the products across categories — Music, Movies, Appar

exchange4media Staff Sep 14, 2001 8:29 AM

Coca-Cola India plans to launch its new energy drink ‘Shock’ in Mumbai very soon. The company will test-market Shock, an energy drink for men, in Mumbai. This launch is in line with Coke’s strategy to expand its product category beyond carbonated soft drin

exchange4media Staff Sep 14, 2001 8:29 AM

Broadcasters, advertising agencies and companies are fighting over the issue of who is going to take the brunt of the 5 per cent service tax levied by Finance Ministry. But everybody agrees that the tax will worsen prospects for growth in a flagging econom

exchange4media Staff Sep 14, 2001 8:28 AM

In a bid to reduce Kerry Packer’s loss in the country, Channel Nine plans to sell a portion of its television software library to Star. Star is buying three of Channel Nine’s top-rated shows and all the events including the Helen concert. Zee TV and Sony E

exchange4media Staff Sep 14, 2001 8:27 AM

Cartoon Network has entered into promotional alliance with Parle Products Limited for their popular biscuit Krackjack. With every purchase of 75 gms pack of Krackjack biscuits, children will get on exclusive Scooby-Doo sticker and tattoo absolutely free! T

exchange4media Staff Sep 14, 2001 8:26 AM