Date-wise News

The mystery surrounding the next destination for Arpita Menon is over – Menon has indeed moved out of the media agency business and would be joining the Ananda Bazaar Patrika Group for the newly set up function of ‘Strategic Unit and Business Intelligence’ as National Head. She takes on her new role from mid-January 2006 and would report to ABP’s President-Magazines and Group Chief Marketing Officer, Vikas Gupta.

Noor Fathima Warsia Dec 20, 2006 4:10 PM

Sanjeev Hajela has taken over as the President of PrimeSite, Mudra’s OOH unit. The man previously on the job was Indrajit Sen, who moved to Jagran Engage in February 2006. Hajela has been promoted from his current position as Vice-President of PrimeSite.

exchange4media Mumbai Bureau Dec 20, 2006 2:28 PM

Bubble? What bubble? Check out a few of the year’s major media transactions.

exchange4media Staff Dec 20, 2006 8:35 AM

Children are being groomed for a lifetime of consumerism by marketing that targets them directly and puts pressure on them to keep up with images of how they should look and what they should own, resulting in stress, depression and low self-esteem, a report by the left-leaning thinktank Compass warns.

exchange4media Staff Dec 20, 2006 8:34 AM

Nike India has found an unusual display space to promote its apparel, footwear and accessories among women. The company has partnered with fitness centres Gold’s Gym and Chisel to showcase its products.

exchange4media Staff Dec 20, 2006 8:33 AM

According to a study done by the Telecom Regulatory Authority of India (TRAI) to know the financial viability of the scheme, the operators are also not losing money by offering the lifetime validity as it was providing an average revenue per user (ARPU) of Rs 218 compared with an ARPU of Rs 268 for the overall pre-paid card segment.

exchange4media Staff Dec 20, 2006 8:32 AM

Tata Indicom and Mast Mobile Media have joined hands to provide advertising solutions on the Tata Indicom network. Further to this partnership, Mast Mobile Media will provide Tata Indicom with ad-serving technology for its Brew and WAP data services via Mast Mobile Media’s advertising engine.

exchange4media Mumbai Bureau Dec 20, 2006 8:31 AM

When it comes to the most trusted car company in India, Maruti Udyog continues to hold forte, according to the findings of TNS Automotive, one of the world’s largest automotive research companies. Globally, Toyota has been ranked as the most trusted car company by consumers.

exchange4media Staff Dec 20, 2006 8:30 AM

Derana, Sri Lanka’s premium entertainment channel, has bagged the exclusive terrestrial rights for the forthcoming ODI series between Sri Lanka and New Zealand starting from December 22, 2006.

exchange4media Staff Dec 20, 2006 8:29 AM

Hyderabad-based Tempest Advertising, part of the ComVort Group, is concentrating on reinforcing its top team to handle the growing business volume. The agency has recently brought in Tausif Malik and Sachit Sadanandan in key positions.

exchange4media Staff Dec 20, 2006 8:28 AM

Who wants to be a millionaire? Obviously everybody. Playwin, part of the Essel Group of Companies, has unveiled TVCs to show how by spending just Rs 10 one can become a millionaire. Created by O&M, the TVCs are being aired on all major national channels from December 18.

exchange4media Mumbai Bureau Dec 20, 2006 8:28 AM

Raj Television Network Ltd has been witnessing a flurry of activities of late. After making some key appointments to ramp up its marketing team, the channel is now planning to invest nearly Rs 100 crore to strengthen its technological competence and archiving and digitising content assets.

exchange4media Chennai Bureau Dec 20, 2006 8:27 AM

O&M Worldwide and Marka have signed an agreement on Tuesday to establish a full-service brand communications and advertising agency in Bangladesh. O&M will own majority shares in the new agency, which will operate under the name Ogilvy & Mather Communications Pvt Ltd.

exchange4media Staff Dec 20, 2006 8:26 AM

The Association of Radio Operators of India (AROI) at its first annual general meeting in the Capital on Tuesday has decided to conduct the elections for its general body in the last week of January 2007. Uday Chawla, General Manager, India Today Group, has been appointed as Returning Officer for the elections.

exchange4media Staff Dec 20, 2006 8:25 AM

Zapak Digital Entertainment, a Reliance ADAG venture, has been seeing a lot of action of late. After claiming to have got a million page views a day, the gaming portal has now launched its full feature online multiplayer cricket game. The portal has also unveiled the Zapak TV feature, which will offer audio visual content.

exchange4media Staff Dec 20, 2006 8:24 AM

Rajan Mehra has been elevated as the Country Manager of eBay India. He will take charge of his new position on January 1, 2007. He was previously Country Manager, Payments and New Ventures, with eBay India. In his new role, Mehra will lead the entire eBay portfolio in India.

exchange4media Staff Dec 20, 2006 8:22 AM