Date-wise News

The advertising forecast for 2007 coming out of investment bank UBS' 34th Annual Global Media & Communications Conference being held this week was decidedly mild. Even with major growth projected for internet spending, Robert Coen, senior VP-director of forecasting, Universal McCann, sees only 4.8% growth in ad spending in national and local advertising in 2007. Steve King, CEO-worldwide, ZenithOptimedia, predicted only 4.2% growth.

exchange4media Staff Dec 6, 2006 8:35 AM

Hindustan Lever (HLL) is open to further acquisitions which fit in well with its core areas of business. Unilver Chief Executive Patrick Cescau told reporters here on Tuesday that the company would stick to its core areas of strength while taking a decision on acquisitions.

exchange4media Staff Dec 6, 2006 8:35 AM

As part of Diageo’s marketing strategy for the liquor brand, Johnnie Walker has tied up with the Royal Western India Turf Club for Johnnie Walker Race Day on December 24. The company also plans to sponsor the ICC Cricket World Cup in 2007.

exchange4media Staff Dec 6, 2006 8:34 AM

Cartoon Network Enterprises has announced the rollout of the second phase of POGO merchandise with the launch of apparel, activity kits, publishing, stationery, electronics, school bags, etc, under the POGO brand. This announcement comes following the success of previously launched products like The Powerpuff Girls, Johnny Bravo, etc.

exchange4media Mumbai Bureau Dec 6, 2006 8:32 AM

Red FM Kolkata has embarked on a ‘Smart RJ Hunt’, an initiative to connect with its listeners. The contest is being organised in three phases.

exchange4media Kolkata Bureau Dec 6, 2006 8:32 AM

Riding high on its repositioning success, an exercise it undertook six months back, The History Channel is now planning to move to the next level, which includes laying more emphasis on appointment viewing. The channel has lined up an interesting fare for the next few months to beef up its weekday offerings.

exchange4media Staff Dec 6, 2006 8:31 AM

Discovery Channel is showcasing the state of Chhattisgarh through a special four-part series called ‘Chhattisgarh: The Tribal Planet’. The travelogue would be aired on consecutive weekends (Saturdays and Sundays) on December 9-10 and December 16-17, at 10 pm.

exchange4media Staff Dec 6, 2006 8:30 AM

After the resounding success of ‘Sa Re Ga Ma Pa’ on Zee, Zee Bangla is out to emulate its success with its own version of the popular talent hunt show. The programme would be aired Monday to Wednesday at 10 pm and would be hosted by Debojit Saha, winner of last year’s ‘Sa Re Ga Ma Pa’, while the director is Soven Sur.

exchange4media Kolkata Bureau Dec 6, 2006 8:29 AM

Reliance ADAG has assigned the loyalty marketing account of its recently launched casual gaming portal, Zapak.com, to SurfGold, a loyalty marketing consultancy. However, the consultancy firm was mum on the size of the account.

exchange4media Staff Dec 6, 2006 8:28 AM

Mumbai is all geared to play host to the India Business Leader Awards 2006 on December 7. This ground event will bring together the most revered names in India’s political, economic and social circles. This year’s theme centers around ‘India Business Leadership’s Going Global and Commending Key Architects of the New Indian Economy.

exchange4media Mumbai Bureau Dec 6, 2006 8:27 AM

Dainik Jagran is gearing up to launch its compact daily, Inext, in mid-December. The daily has been targeted at the Generation Next in the 18-34 age group, SEC A and B1 audience. The paper would initially be launched in Kanpur and Lucknow. There are plans to have around 30 editions of the daily by 2007-08.

exchange4media Staff Dec 6, 2006 8:25 AM

Deputy managing director of Hutchison-Essar, Sandip Das, has resigned after a 13-year stint with the GSM major. Das has resigned to pursue an opportunity with Malaysian telecom major Maxis Communications, where he will be a part of the company's global operations and its CEO.

exchange4media Staff Dec 6, 2006 8:24 AM

In a survey conducted by PRWeek some time back, Harold Burson was described as ‘the century’s most influential PR figure’. e4m caught up with the legendary Founder Chairman of Burson Marsteller, on the sidelines of the recent ICCO Summit held in the Capital. Public relations should be considered the umbrella function that shapes an entity’s relationships with its numerous publics or stakeholders, he says.

exchange4media Staff Dec 6, 2006 8:24 AM

Delhi-based Montage Advertising has been assigned the creative duties for ‘Outlook Business’. Industry sources peg the account size in the region of Rs 3 crore. The incumbent agency was Triton Communications. Montage is already handling the creative duties for ‘Outlook Money’, another business magazine from the Group.

exchange4media Staff Dec 6, 2006 8:22 AM

Starcom MediaVest Group has announced new additions to its key team. People who have come on board are Girish Upadhyay and Patrick Gomes as Associate Media Directors, while Mandir Tendolkar is the new Media Director-Ideation.

exchange4media Mumbai Bureau Dec 6, 2006 8:22 AM

Expectations are high and the comparisons are inevitable, yet King Khan remains unfazed as he fields a bevy of questions from the Press. Shah Rukh Khan turned on his charm as only he can at a ‘Meet the press’ by STAR to introduce the new host of KBC, the biggest property on television in India.

exchange4media Mumbai Bureau Dec 6, 2006 8:21 AM