Date-wise News

Godrej Appliances is looking at air-conditioners, DVD players and microwave-ovens as potential growth drivers for the company.

exchange4media Staff Dec 19, 2006 8:59 AM

As companies around the world wake up to the potential reputation damage that can be inflicted by blogs, marketing services group Creston is hoping to sign them up to a brand management product.

exchange4media Staff Dec 19, 2006 8:57 AM

LG Electronics India (LGEIL) managing director KR Kim, credited with the success of the India operations of the Korean chaebol is moving to Bangkok as head of the Asia-Pacific region after almost a 10-year stint. LG India deputy MD, Moon B Shin will succeed him from January 1, 2007.

exchange4media Staff Dec 19, 2006 8:55 AM

Pune-based Kinetic Motor Company Ltd has hit the bull’s eye with the Kinetic Blaze, the first of its Italiano series. The 165cc scooter has been adjudged the ‘best designed automobile’ of 2006 by auto magazine ‘Top Gear’. The company has now launched a disk brake variant of the scooter and has unveiled aggressive promotional plans as well.

exchange4media Staff Dec 19, 2006 8:54 AM

Pilsbury Atta is going all out to have a greater connect with consumers in South India. The brand has come up with a new regional campaign featuring cricketer Javagal Srinath. The campaign, created in Tamil, Telegu, Kannada, Malayalam and Hindi languages, will be on air on popular southern channels along with an in-store poster campaign.

exchange4media Mumbai Bureau Dec 19, 2006 8:52 AM

Clear Channel India’s Robin Carruthers has recently won the Pinnacle Club Award. This Award recognises contributions made across Clear Channel divisions in different countries in the sales and marketing function. This year nominations were sent from 63 countries, of which 10 have been selected as the final winners.

exchange4media Staff Dec 19, 2006 8:52 AM

Sieger Solutions Ltd has roped in Rajesh Menon as Branch Manager for its Chennai operations. Sieger Solutions is a fully-owned subsidiary of Deccan Chronicle Holdings, which was launched in September this year to take care of marketing for the Group.

exchange4media Staff Dec 19, 2006 8:50 AM

Zee Network has tied up with Media Overseas, a subsidiary of Canal+ Group, for launch of its channels – Zee TV, Zee Cinema and Zee Muzic – on their multi-channel satellite pay-television platform.

exchange4media Staff Dec 19, 2006 8:49 AM

Gaming portal Zapak is on a roll. Rajesh Sawhney, President, Reliance Entertainment Ltd, said, “I feel we have the fastest growth of any website in the launch phase with 15,000 to 20,000 registrations every day and we have been getting around a million page views every single day over the past 50 days.”

exchange4media Staff Dec 19, 2006 8:48 AM

Ajay Ahluwalia, Creative Director of Publicis India, has put in his papers. Sources close to the development have confirmed the news and have also informed that Ahluwalia was slated to move as Head of Marketing on the client’s side.

Tuhina Anand Dec 19, 2006 8:47 AM

Advertising agency BEI Confluence has launched its film production arm, Hocus Focus, this month, which will produce ad films, television content as well as feature films. Sandeep Chatterjee has been roped in as President of the new division.

Noor Fathima Warsia Dec 19, 2006 8:46 AM

Delhi-based OOH agency Graphisads is in talks with foreign outdoor ad agencies for a joint venture partnership in the fastest growing outdoor medium. The agency is already in talks with a few players based in Europe.

exchange4media Staff Dec 19, 2006 8:45 AM

Delhi-based Montage Advertising has bagged the creative duties for UK-based haircare product brand Toni & Guy. The company is foraying into India from January 2007 with three of its brands – Signature Red & White, Labello range, and Insights range.

exchange4media Staff Dec 19, 2006 8:44 AM

BCCL took many by surprise when it signed a JV with archrival Hindustan Times for launching a common product. Soon after, it inked a business agreement with Sandesh and then another business deal with Mid-Day. If market buzz is anything to go by, there are a few more in the pipeline. The aim: More muscle in the print domain.

Noor Fathima Warsia Dec 19, 2006 8:43 AM

<p align=justify>“We are a pro-client agency and the only objective we have is to be accountable for every penny the client spends with us and I guess all our clients will vouch for us in this regard. We always try to add value at each step when a campaign is in progress, starting from planning to post-campaign presentations. This was our approach for the Tesco campaign or the recent Suzuki Zeus launch campaign across 70 towns.”

exchange4media Staff Dec 19, 2006 12:00 AM