Date-wise News

Sony Corporation named Interpublic Group of Cos.' Universal McCann as its media planning and buying agency of record for North America. The review for the consolidated account included Sony Electronics, Sony Pictures Entertainment, Sony Music Entertainment

exchange4media Staff Jan 31, 2002 7:35 AM

Sony Entertainment Television (SET) India is consolidating its position in the 8.30 p.m. to 9 p.m. slot by launching two new shows ‘Dhadkan’ and Hubahu.

exchange4media Staff Jan 31, 2002 7:34 AM

Lowe Lintas & Partners will be re-christened as Lowe India from 4th Feb. The move comes following the Interpublic Group of Cos.' decision to drop "Lintas" from the name and adopting "Lowe" as its global identity.

exchange4media Staff Jan 31, 2002 7:33 AM

Zee Turner has come up with price combinations for its bouquet of channels to small-time cable operators. Under this scheme, the operators will have the option of choosing a number of channels and go in for combinations specific to their subscriber base

exchange4media Staff Jan 31, 2002 7:33 AM

If the recent campaigns for Matrix and The Mummy are anything to go by, HBO is certainly shifting gears as regards to promoting the big titles.

exchange4media Staff Jan 31, 2002 7:32 AM

Intam plans to suspended data from the end of March, till July 1, 2002, when the new currency for the television audience measurement ratings will be launched.

exchange4media Staff Jan 31, 2002 7:31 AM