Marketing News
As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience
The personalised learning app has finalised plans to hit international English speaking markets like the US and the UK, says Atit Mehta, Head of Marketing, BYJU’S
The tour will now be rechristened ‘MyTeam11 International Series’ and actually begin in Florida, USA
Big Bout’s first season will have six teams and the tournament will take place from October 20 to November 9
Pathak, CMO, Netmeds.com, on providing quality healthcare across India and the challenges of operating in the e-pharma space
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K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019
Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro
Ipsos' new campaign, 'Be Sure', illustrates how clients’ can navigate in a rapid changing world, thanks to the knowledge provided by accurate and relevant information.
This has been said by CMOs in a survey conducted by Dentsu Aegis Network in 10 markets, including Australia, China, and Japan in Asia Pacific
The next generation mobile workstations are designed for creative and technical professionals, who demand high-performance computing and premium experiences
With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms
OPPO will be seen on the team jersey only till the West Indies tour, according to media reports
Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent
Brand experts and fashion designers talk about how the trend makes good business sense and promotes the idea of equality and oneness
Unnikrishnan, Director, Sales and Marketing, Saint-Gobain India Pvt Ltd. - Glass Business - talks about using digital and social media fronts for campaigns, the marketing challenges and more
Ascent Meditech’s ambassador Hrithik Roshan has unveiled the teaser of a new consumer awareness campaign for flagship brand Flamingo
As part of the association, INOX will have its logo presence on the front of the team jersey, apart from integration of other promotional elements for the third season of Ultimate Table Tennis
As part of this partnership, Havmor is offering customers three months premium subscription of Gaana on every family pack and a chance to win Amazon Gift Vouchers
The brand will launch its global ‘Be A King’ campaign in conjunction with these partnerships and bring out limited edition packaging, showcasing the iconic league trophies, and more
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