Authors

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game
Simran Sabherwal Nov 11, 2019 8:49 AM

Even though TV landscape has changed post NTO, we have set an aggressive target for Zee Tamil Kutumbam Viruthugal, says Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises
Simran Sabherwal Sep 30, 2019 8:53 AM

The Global SVP of Taboola says India is a good chunk of their overall business, contributing 30 per cent to the Asia Pacific business revenue
Simran Sabherwal Sep 3, 2019 8:25 AM

As part of the initiative, the company will reach out to individuals building independent homes and provide them seed balls for growing trees in their new homes
Simran Sabherwal Aug 14, 2019 8:48 AM

RBU Shyam Kumar, Executive Director of WIN TV, talks about why the news space is not cluttered, how he plans to stand out from the competition and more
Simran Sabherwal Aug 6, 2019 8:25 AM

Pathak, CMO, Netmeds.com, on providing quality healthcare across India and the challenges of operating in the e-pharma space
Simran Sabherwal Jul 26, 2019 8:48 AM

Unnikrishnan, Director, Sales and Marketing, Saint-Gobain India Pvt Ltd. - Glass Business - talks about using digital and social media fronts for campaigns, the marketing challenges and more
Simran Sabherwal Jul 25, 2019 8:29 AM

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors
Simran Sabherwal Jul 18, 2019 8:29 AM

Bajaj, Founder & CEO of WhiteHat Jr, an edtech firm that teaches children coding, talks about his new venture & why coding is a must for every child
Simran Sabherwal Jun 26, 2019 8:50 AM

Krishnan Kutty, Business Head, Star Vijay tells us how Bigg Boss Tamil has helped give a boost to the channel and why the show is an attractive proposition to advertisers
Simran Sabherwal Jun 24, 2019 8:43 AM

Initiative will be handling the entire portfolio of Sony Electronics in India, including Television and Home Cinema
Simran Sabherwal May 28, 2019 8:13 AM

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand
Simran Sabherwal May 15, 2019 9:03 AM

Harshad Jain, CEO- Radio & Entertainment, HT Media Ltd. and Next Radio Ltd speaks on the acquisition of Next Mediaworks Limited and leveraging Fever FM, Radio Nasha and Radio One in its portfolio
Simran Sabherwal May 14, 2019 8:32 AM

ChillOut: Pandit, Chief Technology Officer at Netmeds confesses to being a compulsive online shopper
Simran Sabherwal May 4, 2019 9:30 AM

Abhishek Rege, CEO, Endemol Shine India says his focus is on reducing their dependence on non-scripted shows and carving a niche in the fiction and film space
Simran Sabherwal Apr 25, 2019 8:36 AM

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth
Simran Sabherwal Apr 17, 2019 8:08 AM

Ross Jauncey, Head, Create With Google, speaks on the topic ‘The World of Possibilities’
Simran Sabherwal Apr 13, 2019 2:53 PM

Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan
Simran Sabherwal Apr 9, 2019 6:50 AM

Swiggy also offers brands the opportunity to connect with its consumers by offering brand samples to its customer base
Simran Sabherwal Mar 25, 2019 8:45 AM

ChillOut: Sethiya, Chief Marketing Officer, Syska Group confesses to being a tea addict and ideally needs one cup every hour
Simran Sabherwal Mar 23, 2019 10:14 AM

The Head of Marketing at VIP Industries Limited says that Caprese’s primary TG is the young and married women who wish to indulge in the latest fashion trends at an affordable price
Simran Sabherwal Feb 16, 2019 8:07 AM

Acharya, the Chief Marketing Officer of Sterling Holiday Resorts, talks about the company’s first-ever TVC and how it will build the reach with Television
Simran Sabherwal Feb 8, 2019 8:12 AM

With the date for the complete migration to the new TRAI framework now pushed to Feb 13, advertisers have issued Release Orders in parts and not for the entire month
Simran Sabherwal Feb 5, 2019 8:27 AM

Free-To-Air (FTA) channels look to benefit in TRAI's new tariff regime on account of being in the base pack, but will this also lead to increased ad-rates for them?
Simran Sabherwal Feb 4, 2019 8:21 AM

I&B Ministry’s decision to allow private FM channels to broadcast All India Radio news on a trial basis hasn’t found many takers due to ‘lack of freedom and worries about monetisation’
Simran Sabherwal Jan 30, 2019 8:38 AM

Akshay Jatia, General Manger – Brand Extensions, Hardcastle Restaurants Pvt. Ltd that owns and operates McDonald's restaurants in India, talks about McDonald’s new app and #10yearchallenge
Simran Sabherwal Jan 28, 2019 8:32 AM

With its new digital film for Goodknight Power Activ+, Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd tells us why innovation has helped the company be a category disrupter & market leader
Simran Sabherwal Jan 28, 2019 8:27 AM

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold
Simran Sabherwal Jan 23, 2019 8:59 AM

After a bumper Diwali season, expectations were high about growth during Pongal
Simran Sabherwal Jan 15, 2019 8:48 AM

EVP & Head, Marketing & Corp Communications and Retail Unsecured Assets at IndusInd Bank tells us how the bank’s focus on responsive innovation converts into customer convenience
Simran Sabherwal Jan 14, 2019 8:06 AM