Marketing News
The Marketing Head says the brand plans to make India Taco Bell’s largest market outside the US
Buzzinga, a 360-degree digital marketing agency, will be managing the brand's digital persona
Pep will endorse PUMA products on and off the pitch, as well as lend his technical expertise and knowledge to PUMA Football
Houselisting and Housing Census survey to help the government in shaping programmes and companies in gauging market trends
Truebil has rolled out a social media campaign, encouraging brands and individuals to come on board
Anil Kapoor will be seen in the new TV commercial series by Malabar Gold & Diamonds named ‘Malabar Promises’ which will be released soon
Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more
As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content
The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market
The company has also geared up its manufacturing capability and plans to grow from 700 retail stores to 1400 by the end of this fiscal year
The campaign will be social media driven and will go on for 200 days
The agency will service the account from its Delhi office
VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more
The experience centre in Bengaluru will have furniture from nearly nine brands
The travel platform's info-commercial video on ‘Stuff you can take from hotels’ has gone viral
Dimon Hu, CMO (Huawei Brand), Consumer Business Group, Huawei India, dismisses any conflict of interest being speculated between the two brands, as both cater to different segments
With a long innings in Bollywood, Dutt has been a much loved face both for filmmakers as well as brands
Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences
Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home, shares insights on the brand’s marketing strategy, future plans and more
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