Marketing News
Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more
The launch of the cleanliness campaign coincides with Mahatma Gandhi’s 150th birth anniversary on October 2
The short film will be promoted through the CPIL website, social media assets, YouTube & other publisher sites
The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide
Festive discounts have pushed up the sales, say media reports
Other cricketers associated with Team CEAT include Rohit Sharma & Ajinkya Rahane
Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts
Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan
Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador
Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years
Times Prime members can now avail savings worth Rs 7,800 on cab bookings on Uber
The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India
The jewellery brand has also rolled out a new brand campaign #DontTakeMeLightly, featuring Barman
The account will be led out of Mumbai; Silver Spun will be responsible for building awareness about Asahi Kasei and its core products
Titled The Lynching, the film was released on Mahalaya, which marks the beginning of the Durga Puja festivities
The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality
The actors will be seen on social media platforms talking about rummy. The adverts will be rolled out in both Hindi and Gujarati
For the upcoming NBA India games, The Max (a venture of DDB Mudra and Tribes Group) projected a montage of breath-taking graphics and shots of basketball players at Mumbai’s iconic Gateway of India
Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales
The Director, Mass & Brand Marketing, Amazon India, shares the shifts in marketing practices he has observed
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