Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies
Neethu Mohan Oct 30, 2019 9:07 AM
Stark Communications MD, Roy V Mathew; Chairman, T.K. Harshan; Vice-Chairman Swarup BR, and Director Anil Mustafa speak about the agency’s 25-year journey, their 'indie' advertising approach & more
Neethu Mohan Oct 25, 2019 8:28 AM
Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment
Neethu Mohan Oct 23, 2019 8:30 AM
Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising
Neethu Mohan Oct 22, 2019 8:40 AM
Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show
Neethu Mohan Oct 16, 2019 8:41 AM
Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market
Neethu Mohan Oct 11, 2019 8:22 AM
Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador
Neethu Mohan Oct 1, 2019 8:10 AM
Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans
Neethu Mohan Sep 30, 2019 8:22 AM
The Editors Guild of India has issued a statement on Wednesday denouncing the ban
Neethu Mohan Sep 27, 2019 8:44 AM
In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines
Neethu Mohan Sep 18, 2019 8:47 AM
Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans
Neethu Mohan Sep 16, 2019 8:43 AM
PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges
Neethu Mohan Sep 11, 2019 8:26 AM
Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies
Neethu Mohan Sep 10, 2019 8:27 AM
We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam
Neethu Mohan Sep 9, 2019 8:50 AM
From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more
Neethu Mohan Sep 6, 2019 8:21 AM
Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due to floods
Neethu Mohan Sep 4, 2019 8:18 AM
With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks
Neethu Mohan Aug 28, 2019 8:17 AM
Maheshwari, Executive Director & CEO, Sakshi Media Group, says digital and print mediums can grow on each other’s strength and continue to flourish
Neethu Mohan Aug 27, 2019 8:08 AM
Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods
Neethu Mohan Aug 20, 2019 8:55 AM
Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media
Neethu Mohan Aug 20, 2019 8:29 AM
Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business
Neethu Mohan Aug 13, 2019 8:21 AM
While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions
Neethu Mohan Aug 12, 2019 8:39 AM
VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more
Neethu Mohan Jul 30, 2019 9:07 AM
Huaiyuan Yang, Vice President, UCWeb Global Business, speaks about his new role, UC Browser’s market share in India and the evolution of UC Web Browser
Neethu Mohan Jul 30, 2019 8:50 AM
Khare, CEO of Asianet News Group, talks about his vision for the network, the growth of digital media, hopes from the upcoming festive season and more
Neethu Mohan Jul 23, 2019 7:37 AM
Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands
Neethu Mohan Jul 18, 2019 8:23 AM
After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year
Neethu Mohan Jul 17, 2019 8:24 AM
Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral
Neethu Mohan Jul 12, 2019 8:26 AM
The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates
Neethu Mohan Jul 9, 2019 9:21 AM
ChillOut: The Co-Founder & Director of Valueleaf Services (India) Pvt Ltd., also loves experimenting in kitchen on some Sundays
Neethu Mohan Jul 6, 2019 9:22 AM
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