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However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states
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Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry
The conference was attended by auto experts from brands like Ford, Hyundai, Nissan, Royal Enfield, MG Motors, Droom, Zoomcar, Cars 24, Olx Auto, among others
Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene
Start-up leaders welcome announcement, call it a good initiative
With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event
Industry experts at a conclave spoke about the need to adopt technology in the jewellery industry, and reinventing brand & advertising strategy in the digital world
At least 41% of readers are women and most visitors are from the 15-35 age group, underlining the website’s appeal among youth
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Content from the YouTube channel is now also available on TATA Sky and Airtel DTH
Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states
The 13-episode mockumentary chronicles the 9-to-5 lives of the employees at Wilkins Chawla as they navigate through their mundane routine that invariably gives rise to comical situations
This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands
McCleary, CEO of Thulium, explains how digital transformation has become the key to building a successful marketing plan
Ajay Dang, Vishal Subharwal and M Yeshwanth Nag along with Noor Warsia debate
Gupta, MD & CEO of Marico Ltd, explains the traits & hallmarks that businesses must eye today to ensure future readiness & long-term success
The 5-part web-series goes live on June 27 and will also be available in Tamil and Telugu
Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns
The 8-episode hunt for India’s next big comedy sensation will start on July 12, 2019
Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online
In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup
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