Digital News

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales
exchange4media Staff Oct 14, 2019 12:29 PM

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour
Shreshtha Verma Oct 14, 2019 8:54 AM

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends
Shikha Paliwal Oct 14, 2019 8:38 AM

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally
The Digital Fellow Oct 12, 2019 9:32 AM
Experts opine that the ecosystem is far larger and it won’t be a case of 'this vs that', with emerging mediums interplaying with each other
exchange4media Staff Oct 12, 2019 8:57 AM

Mittal, Head -Open Banking, Remittance and KYC, Phonepe, says payment platforms should work on winning trust of consumers
exchange4media Staff Oct 12, 2019 8:52 AM

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited
exchange4media Staff Oct 12, 2019 8:22 AM

‘Mobilizing the consumer ecosystem’ was the topic of choice for Apte, VP Marketing-India, Castrol
Shikha Paliwal Oct 12, 2019 8:21 AM
Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'
exchange4media Staff Oct 12, 2019 8:20 AM

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each
exchange4media Staff Oct 11, 2019 10:11 PM

DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves
exchange4media Staff Oct 11, 2019 5:22 PM

Benjamin Wei to be Managing Director and will lead operations in Beijing and Shanghai
exchange4media Staff Oct 11, 2019 11:48 AM

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform
Shikha Paliwal Oct 11, 2019 7:49 AM

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV
exchange4media Staff Oct 10, 2019 3:57 PM

Twitter has launched several initiatives to provide real-time updates on the campaign trail
exchange4media Staff Oct 9, 2019 5:53 PM

The social networking service seeks apology in a blog post, says no personal data shared externally with partners or other third parties
exchange4media Staff Oct 9, 2019 5:28 PM

Fankind — Anshula Kapoor’s online fundraising platform — unites celebrities, fans and charities to raise money for social causes
exchange4media Staff Oct 9, 2019 3:23 PM

Sir Martin Sorrell, Executive Chairman of S4 Capital, has been quoted by media reports as saying that the merger is a further step in creating a new era communications services leader
exchange4media Staff Oct 9, 2019 8:26 AM

The incorrect calculations had led advertisers to pay extra for video ads, reports said
exchange4media Staff Oct 9, 2019 7:49 AM
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