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Digital News

WATConsult Instagram

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Online Marketing

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

MobileReport

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

Days

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Oct 12, 2019 9:32 AM

Screenage Panel 1

Experts opine that the ecosystem is far larger and it won’t be a case of 'this vs that', with emerging mediums interplaying with each other

exchange4media Staff Oct 12, 2019 8:57 AM

SaurabhMittal

Mittal, Head -Open Banking, Remittance and KYC, Phonepe, says payment platforms should work on winning trust of consumers

exchange4media Staff Oct 12, 2019 8:52 AM

SachineKhaire

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM

KedraApte

‘Mobilizing the consumer ecosystem’ was the topic of choice for Apte, VP Marketing-India, Castrol

Shikha Paliwal Oct 12, 2019 8:21 AM

Yogesh Manwani ZEE5 India

Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'

exchange4media Staff Oct 12, 2019 8:20 AM

MaddiesMindshare

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

SnapChat

DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves

exchange4media Staff Oct 11, 2019 5:22 PM

essence

Benjamin Wei to be Managing Director and will lead operations in Beijing and Shanghai

exchange4media Staff Oct 11, 2019 11:48 AM

TikTok

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM

Panasonic

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

exchange4media Staff Oct 10, 2019 3:57 PM

Twitter

Twitter has launched several initiatives to provide real-time updates on the campaign trail

exchange4media Staff Oct 9, 2019 5:53 PM

twitter

The social networking service seeks apology in a blog post, says no personal data shared externally with partners or other third parties

exchange4media Staff Oct 9, 2019 5:28 PM

Sonakshi Sinha

Fankind — Anshula Kapoor’s online fundraising platform — unites celebrities, fans and charities to raise money for social causes

exchange4media Staff Oct 9, 2019 3:23 PM

Martin Sorrell

Sir Martin Sorrell, Executive Chairman of S4 Capital, has been quoted by media reports as saying that the merger is a further step in creating a new era communications services leader

exchange4media Staff Oct 9, 2019 8:26 AM

Facebook

The incorrect calculations had led advertisers to pay extra for video ads, reports said

exchange4media Staff Oct 9, 2019 7:49 AM

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