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The acquisition will give wings to the long-held vision of Blue Vector to help build an ecosystem that will service clients with across-the-board brand building solutions, according to media reports.
What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them
The total advertising revenue stands at $702 million in this quarter
ZEE5 is expanding its distribution through traditional and non-traditional avenues
The platform currently has 175 million monthly active users
Lionsgate India recently announced the launch of Lionsgate Play on Vodafone in India
Srivastava, COO, Rainshine Entertainment, delves into the restructuring of Culture Machine and the strategy ahead for the newly formed entities
We speak to industry experts to find out if the players in the space are ready for content regulation
Google has said in its annual report that its advertising business accounts for nearly 28% of its revenue
According to reports, Google India's profits increased during FY19 by 16 per cent to Rs 473 crore
Snapchat’s parent company Snap posts 50% y-o-y increase in revenue to $446 million
The streamer will reportedly use the fund for content acquisitions, production and development, capital expenditures, investments, potential acquisitions
The ad film released on digital platforms shows a graceful Kangana adorning the fluid Liva fabric, which lets her breathe, glide, and flow.
Watcho will provide access to a VOD content library of originals, movies and popular shows along with linear TV service
In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more
Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative
The programme is aimed at supporting first-time internet users by giving them access to education content created by TikTok, said Sachin Sharma, Director of Sales and Partnerships, TikTok India
The live streaming platform is said to be in the process of rolling out a new visual identity and re-branding itself after Danish Khan took charge as the Business Head
A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally
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