Digital News

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM

On World Music Day, industry experts and musicians talk about content creation, new launches and emerging trends

Priyaankaa Mathur Jun 21, 2019 2:10 PM

The survey conducted by Counterpoint shows 89% of OTT users in India are aged below 35, 55% are from Metros and 36% from Tier I cities

exchange4media Staff Jun 21, 2019 11:59 AM

This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day

Anjali Thakur Jun 21, 2019 9:29 AM

From selling yoga kits to launching special apps, brands are investing heavily to encash the day

Anjali Thakur & Nafisa Shaheen Jun 21, 2019 8:48 AM

The 25-second clip shows a quick way to peel garlic cloves with a knife and has got 4.35 lakh likes and over 1.42 lakh retweets

exchange4media Staff Jun 20, 2019 4:18 PM

Kaltura TV Platform will assist Watcho’s multiscreen access to linear, VOD and time-shifted TV along with third-party content

exchange4media Staff Jun 20, 2019 1:43 PM

Rao will make 10-second no-audio films in vertical shoot format for Facebook Thumbstoppers

Priyaankaa Mathur Jun 19, 2019 2:07 PM

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff Jun 18, 2019 7:08 PM

Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur Jun 18, 2019 8:46 AM

Until now the ads were available only in Hindi, Bengali, Tamil and Malayalam

exchange4media Staff Jun 17, 2019 8:56 AM

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM

Xaxis’s partnership with Toggle provides an opportunity for brands to tap into new audience segments with immediate access to 17% of Toggle Unique Video Viewers

exchange4media Staff Jun 13, 2019 1:07 PM

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff Jun 12, 2019 5:01 PM

Robi and Airtel customers will now have access to over 1,00,000 hours of entertainment content across 17 languages, including a vast Bengali content library on ZEE5

exchange4media Staff Jun 12, 2019 4:13 PM

‘53% of the world’s internet users are located in the Asia-Pacific region’

exchange4media Staff Jun 12, 2019 2:49 PM

Sarfaraz Khimani, Co-CEO, Performics India, and Anurag Gupta, CEO, Columbus India, explain the importance of Performance Marketing with case studies

Priyaankaa Mathur Jun 12, 2019 8:40 AM