Yet again, JWT loses its creative face with Bobby Pawar’s exit
Sources have also confirmed the exit of Vijay Simha, VP & Sr CD at Global Team Ford, JWT. The series of exits take place after the JWT Ford fiasco
Bobby Pawar, Chief Creative Officer and Managing Partner at JWT India, resigns after a 1 year 3 months with the agency. Pawar confirmed the development to exchange4media. Highly placed sources have also confirmed the exit of Vijay Simha, Vice President & Senior Creative Director at Global Team Ford, JWT.
The series of exits take place after the JWT Ford Fiasco that was termed as shameful and disgraceful by experts globally. Speaking to exchange4media, Bobby Pawar said, “Regardless of how it happened, this was a totally unfortunate event and as the CCO I have the moral responsibility for anything that comes out, authorised or not. As the creative leader of JWT, I apologise for the pain this has caused. In light of this, it is better that we part ways. It was a pretty good year here, we did manage to do a fair bit in a relatively short time. I thank my team for giving it their all and I wish them nothing but the best.”
The wild fire was created by JWT for Ford showing the former Italian Prime Minister Silvio Berlusconi flashing a peace sign with scantily clad women in the Ford Figo’s boot. The controversy is supported with another ad showing Paris Hilton driving a Ford Figo with the Kardashians tied up in the boot and the third one had the Formula One driver Michael Schumacher kidnapping his male racing rivals namely Sebastian Vettel, Fernando Alonso and Lewis Hamilton. The posters, which were not approved by Ford India’s officials, were posted on the website Adsoftheworld.com but all three have since been removed. Official apologies have been issued by Ford and JWT’s holding company WPP. The brand is facing an image crisis with international publications slamming the incident and dozens of people on social media saying that they will never consider a Ford purchase after this campaign.
In an official statement JWT said, “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency at JWT. These were never intended for paid publication, were never requested by our Ford client and should never have been created, let alone uploaded to the internet. These posters were created by individuals within the agency and did not go through the normal review and oversight process.”
“After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT. These were necessary steps owing to the direct accountability of the concerned individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again,” the statement added.
It makes us believe that the agencies need to create awareness among the advertising professionals and monitor every possible work. It is important to review the current awards system which should reward work created for clients that are award worthy rather than just creating work for awards.
Pawar was brought within the agency to fill the position of National Creative Head, which was vacant for the three years since Agnello Dias quit. JWT's Delhi office had Adrian Miller as Chief Creative Officer who quit the organisation in May, 2011. Miller was brought in right before JWT bagged the Airtel business in August 2010.
After roping in Bobby Pawar, JWT India promoted three of its executive creative directors -- Tista Sen, Senthil Kumar and Swati Bhattacharya -- as National Creative Directors. All three NCDs reported to Pawar.
Before joining JWT, Pawar was the Chief Creative Officer at DDB Mudra Group. He has worked for 21 years in advertising with brands such as Jaguar, Kodak and American Express. He started his career with Ogilvy Mumbai and worked with McCann Erickson and Rediffusion before moving to the US. He had also spent about three years with BBDO Chicago before coming back to India in 2007.
JWT has seen the exit of a lot of priced talent in the recent past right from Rohit Ohri, Managing partner at JWT Delhi, who had an outstanding track record and managed almost Rs 100 crore of business for JWT to the ‘Pepsi boy’ Soumitra Karnik, who was the Executive Creative Director and Vice President, JWT and Agnello Dias, the man behind many path-breaking campaigns. The agency has seen turbulent times with the exit of some of the best minds such as Tarun Rai, Anuja Chauhan and Elvis Sequeira earlier.
It clearly raises questions such as: Is this giant ship sinking? Is this a final wake-up call to stop functioning in a callous manner with such big ticket clients? How can the agency cope with these high profile exits and revive the lost fortune? For JWT South Asia CEO Colvyn Harris, the going gets tough to find a partner as able as Bobby Pawar to lead the creative front.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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