Date-wise News

From cola drinks to good old nimbu paani, PepsiCo is going Indian in a big way this summer. The soft drink major has drawn up an intensive consumer activation 360-degree campaign to market Nimbooz, its lemon-based drink from 7Up. A TV campaign for Nimbooz is set to break on February 27.

exchange4media Staff Feb 27, 2009 7:51 AM

Real is giving its content an unprecedented approach – “fiction squeezed between non-fiction” is what Nikhil Alva describes it as, and a closer look at the opening line-up reiterates his point. Real has gone with a 60 per cent skew towards non-fiction programming, and even as the channel knows that this means constantly refreshing the content with new shows, channel officials say that when the battle is nine-way, extreme measures are required.

Noor Fathima Warsia Feb 27, 2009 7:50 AM

Considered one of the major growth drivers of the Indian economy, the travel and tourism industry adds significantly to the country’s GDP. Further, it plays a vital role in creating massive job opportunities directly or indirectly, a reason enough to be in the limelight of growth always. However, the 26/11 terror strikes and a slowing economy have hit the industry quite a bit. It is in times like these that the significance of travel publications has come to the fore in giving the push.

exchange4media Staff Feb 27, 2009 7:49 AM

Ad budget cuts, re-negotiated agreements, immense pressure to deliver have become part of the slowdown era economy. Countering such elementary tribulations during slowdown, Lintas Media Group and Pinstorm along with IAMAI hosted a closed-door roundtable on ‘Marketing through the Recession: Is Pay-for-Performance advertising the silver bullet?’ on February 25, 2009 in the Capital.

exchange4media Staff Feb 27, 2009 7:48 AM

Hearst Corporation, along with the India Today Group, is launching Harper’s Bazaar India with an initial print run of 50,000 copies. The magazine is hitting newsstands from February 27, 2009. The 220-page magazine is priced at Rs 100 and is being launched pan-India.

exchange4media Staff Feb 27, 2009 7:05 AM

Keeping in mind the current economic slowdown, The Body Shop, a global retailer of naturally inspired beauty and cosmetic products, is unveiling a new lower pricing campaign. The company is coming up with a series of print ads to support the new pricing strategy, which are being conceptualised in-house.

exchange4media Staff Feb 27, 2009 7:04 AM

Chennai-based saree brand RmKV, which is currently reviewing its creative duties, is in the process of finalising a creative agency. The retail store already has a well worked out brand positioning as the saree destination in Chennai. Mudra is the incumbent agency.

exchange4media Staff Feb 27, 2009 7:04 AM

Think horror films in Bollywood and one hears groans of ‘Oh no, not another tacky laughable spook pretender’. India has not been able to match an ‘Exorcist’ or ‘The Omen’ so far. But if Percept Picture Company has its way, those days could be over soon. So confident is it about the horror genre that it has launched a new division for it.

exchange4media Staff Feb 27, 2009 7:03 AM

Unrealistic deadlines and crazy working hours are intrinsic parts of the advertising industry. ‘It is wanted yesterday’, is an often heard term. But are the deadlines as monstrous as we get to hear or is there more to it than what meet our eyes and reaches our ears? exchange4media finds out.

Tuhina Anand Feb 27, 2009 7:02 AM

Virgin Radio is no longer the iconic ‘Virgin Radio’ brand that was once heard in the UK. The existing radio station appears to have lost a lot of business in a very short span of time. So, you have to say that no one is the winner. It is disappointing that the Virgin brand is not on radio in London, but we could not reach an agreement with The Times of India at that time – middle of last year – and the situation is where it is now.

exchange4media Staff Feb 27, 2009 12:00 AM