Date-wise News

Dentsu Communications has announced the appointment of Vaasu Gavarasana as Head of its Bangalore operations. In addition to this portfolio, Gavarasana will also spearhead all of Dentsu India’s Toyota business.

exchange4media Mumbai Bureau May 21, 2009 12:00 PM

In order to bring focus and create greater efficiencies, Integrid is now restructuring its digital division. Integrid Media, a diversified media company, provides sales and solutions across multiple media verticals like TV, OOH, Events, Activation and Digital.

exchange4media Staff May 21, 2009 11:29 AM

Zapak.com, India’s largest online gaming portal, has been subject to a lot of innovation from leaders in the tea segment, Lipton. Lipton has created a Home Page Innovation, Game Frame / Leader board / Play Button Branding across three games and interactive banners on Zapak.com for their campaign – Stay Sharp.

exchange4media Staff May 21, 2009 11:06 AM

Kolkata played host to the second regional round of the first ever Media Quiz 2009 on May 20. This round saw a close fight between the top two winners, with Gautam N Roy and Anshuman Roy of JWT pipping the team of Sounak Chakrabarti (Cognizant) and Abhishek (TCS) to the post by a mere 5 points. ‘Media Quiz’ is presented by exchange4media in association with Star News. Mumbai Mirror is the associate sponsor, while Encompass is the event partner.

exchange4media Staff May 21, 2009 9:15 AM

Business magazine Forbes is officially launching in India on May 21, 2009. To coincide with this launch, the magazine is unveiling a new campaign, which breaks today. Conceptualised by Cell18, the TVC will be on air for two weeks, which will then be followed by a second film. The film has been shot and directed by Zubin Driver, and scripted by Alok Nanda Communications.

Pallavi Goorha Kashyup May 21, 2009 8:59 AM

“The PR industry in India is still media led and has the traditional approach. The expectation from PR is to deliver media coverage, while PR goes beyond media and editorial visibility,” says Lokesh Tiwary, Group President, Rediffusion Y&R PR and CEO, Showdiff Worldwide.

exchange4media Staff May 21, 2009 8:45 AM

Anshumani Khanna and Priya Gurnani of Contract Advertising, Mumbai have been adjudged as winners of the Young Lions Creative Competition 2009. The national creative initiative conducted by AAAI, in association with the Times Group. This team will take part at the Cannes Advertising Festival 2009 as the official Indian team.

exchange4media Mumbai Bureau May 21, 2009 8:45 AM

Hero Honda has stylised its bike Passion Plus with its new avatar ‘Passion Pro’ with enhanced features, graphics and looks, taking the brand ‘Passion’ ahead. A new TVC has been unveiled stressing on the style quotient of the bike and making maintaining one’s composure at all times ‘cool’.

exchange4media Staff May 21, 2009 8:44 AM

Amid the slowdown gloom, MouthShut.com is quite bullish, eyeing over 120-150 per cent growth in all terms – from revenue generation to site usage and registration and so on. Apart from its growth targets for 2009, MouthShut.com is also on a hiring spree. The company recently announced salary hikes for several of its employees this year.

Robin Thomas May 21, 2009 8:43 AM

Dainik Bhaskar Group has effected two senior level changes. K Yatish Rajawat has been named Managing Editor. He will be responsible for all group publications. Meanwhile, Kalpesh Yagnik has been elevated as National Editor. Both Rajawat and Yagnik will be reporting to Shravan Garg, an old Bhaskar hand.

exchange4media Staff May 21, 2009 8:42 AM

International Data Group (IDG), specialising in technology media, events, and research, has a host of plans for the Indian market. To begin, it has launched IDG TechNetwork, its technology ad network, in the country. The company will also invest $10 million in the next one year in India to expand its media business here.

Tuhina Anand May 21, 2009 8:41 AM