Date-wise News

Javed Akhtar is joining Zenith Optimedia as Media Director from February 25. His last stint was with GroupM as Investment Group Head for a year. He worked mainly on the Nokia account. He was basically responsible for media buying for print and radio. Akhtar has previously worked for Indian Express Group as Account Planner for four and a half years. He also had stints with The Hindu for two years and Amar Ujala for four and a half years.

exchange4media Staff Feb 16, 2007 1:31 PM

In a bid to improve bottomline, Indian retail chains are moving beyond mere price-positioning for their range of private labels. Eager to cash in on missing gaps in the market, the chains are building a basket of private label brands targeting specific consumers' needs.

exchange4media Staff Feb 16, 2007 8:23 AM

Yahoo! has launched its mobile display advertising platform on the Yahoo Mobile web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas, enabling advertisers to reach consumers around the globe on their mobile phones.

exchange4media Staff Feb 16, 2007 8:22 AM

Hungama Mobile and Roamware, in association with Adlabs Films, premiered the Bollywood film ‘Marigold’ on the mobile platform at the 3GSM World Congress in Barcelona.

exchange4media Mumbai Bureau Feb 16, 2007 8:21 AM

The commercial delivers a promise that every parent and prospective bride or groom can find hope in better search results on SimplyMarry.com.

exchange4media Staff Feb 16, 2007 8:20 AM

Who said money can’t buy love? Indian youth are trying hard. There was a more than 50 per cent increase in the average spend this year vis-à-vis last year. Interestingly, men have taken the lead in shopping by spending 20 per cent more compared to women.

exchange4media Staff Feb 16, 2007 8:19 AM

Louis Capozzi, Chairman of Publicis Groupe’s Public Relations & Corporate Communications Group (PRCC), thinks that the empowerment of consumers is fundamentally changing the way companies think about communicating. Communication and advertising are tactics, while PR is an analytical process to better align the interests of an organisation with the public. He thinks India has an opportunity to directly to a model that’s more contemporary.

exchange4media Staff Feb 16, 2007 8:18 AM

In a bid to take its on-air attitude to the streets, Red FM has launched new media initiatives with attitudinal statements. Currently on a test phase in Mumbai, the channel is using mediums like trial rooms in the malls, bus handles, train transfers and so on.

exchange4media Staff Feb 16, 2007 8:17 AM

The borders of the Capital are in for a face-lift. Outdoor agency Graphisads has bagged a five-year contract from MCD to beautify the major entry points to Delhi.

exchange4media Staff Feb 16, 2007 8:16 AM

The two-year-old Malayalam satellite channel Amrita TV has bagged four awards at the Annual TV Awards 2006 presented by the Union of German Malayali Association, Germany. At the same time, Film City magazine conferred seven awards on Amrita TV.

exchange4media Chennai Bureau Feb 16, 2007 8:15 AM

CNBC TV 18 has kicked off its ‘Budget Experience’ series. The channel hosted a discussion called ‘Managing Growth’ with a focus on the Indian Economic Growth story.

exchange4media Mumbai Bureau Feb 16, 2007 8:01 AM

The first television campaign, a 150-seconder named ‘The old man and the sky’ from Air Deccan, has entered the Limca Book of Records as the longest running television campaign in the country.

exchange4media Chennai Bureau Feb 16, 2007 7:59 AM

The Hindu has introduced fee-based subscription for its put its e-paper. It is charging Rs 400 per month for accessing the digital edition of The Hindu. Earlier, it was available to readers for free.

exchange4media Staff Feb 16, 2007 7:58 AM

Popular children’s television characters Barney & Friends will be on their maiden voyage to India from February 17 to18.

exchange4media Staff Feb 16, 2007 7:57 AM

Broadcast Initiatives IPO which closed on February 14m 2007 has been oversubscribed 2.76 times. The company was looking to raise Rs. 102 cr from this issue.

exchange4media Mumbai Bureau Feb 16, 2007 7:56 AM

Keeping the brand salience -- honesty, integrity, justice, truth and exposing lies -- the Tehelka campaign has been designed to awaken the nation’s conscience and make citizens demand honesty in public life and not settle for compromised journalism.

Tuhina Anand Feb 16, 2007 7:55 AM

Delhi High Court has directed Nimbus to provide live feed for the India-Sri Lanka ODI to be played on February 17 in Vizag. The bench passed the order after Nimbus sought protection from the showcause notice issued by the Centre on February 14.

exchange4media Staff Feb 16, 2007 7:55 AM

<p align=justify>India has got an enormous amount of talent. It has some very good people and strategic thinkers. This is testified by the increasing number of Indians in APAC countries and handling bigger responsibilities. I think when it comes to the operational level, the systems and processes that enable efficiency, that enable the culture of response and diligence is lacking. But as the blending happens and as more as more flatness comes across, those barriers have to disappear. It's a highly competitive market and India doesn't necessarily have to be competitive because of the low wages.

exchange4media Staff Feb 16, 2007 12:00 AM