Date-wise News

Within days of its launch in India, Tequila\India, the interactive arm of TBWA\Worldwide, has won the creative and media account of online movie rental company Seventymm Services Pvt Ltd. Agency sources put the account size at around Rs 7-8 crore.

exchange4media Staff Dec 4, 2006 3:31 PM

Condé Nast is ready to begin its India operations with the launch of Vogue in Autumn 2007. Jonathan Newhouse, Chairman, Condé Nast International, made the announcement and named of the top management team for India.

Noor Fathima Warsia Dec 4, 2006 12:14 PM

The radio and newspaper industries are largely failing to seize the digital opportunity despite the erosion of their share of advertising spend, according to a report.

exchange4media Staff Dec 4, 2006 9:59 AM

Bajaj auto (BAL), which had declared its intention to raise the entry bar in the motorcycle segment from four-stroke 100 cc bikes in July 2006, is now aggressively re-stating it. Its new bikes will be priced in the same bracket as the existing 100 cc offerings.

exchange4media Staff Dec 4, 2006 9:57 AM

Groupe Danone, which had registered the Tiger brand as its own in 74 countries, has now agreed to return it to Britannia. This follows a settlement between the two players on the intellectual property rights (IPR) issue.

exchange4media Staff Dec 4, 2006 9:56 AM

Even as the world observed World AIDS Day on December 1, companies came forward to do their bit for this social issue. One such initiative was seen from Fevicol, which used its brand equity dexterously while executing its outdoor activity for AIDS. The brand played around the theme of stickiness to convey the right message to the people.

exchange4media Staff Dec 4, 2006 9:55 AM

One-2-One Technologies, which already provides bluecasting technology in the Indian market, is focusing on providing innovative solutions for the advertising industry in the OOH arena. Some of the future offerings from the company will be based on technologies like IPTV and kiosks based systems.

exchange4media Staff Dec 4, 2006 9:53 AM

Kamal Gianchandani of PVR Cinemas has joined Reliance ADAG as COO of Digital Cinemas. He will be handling the digital film distribution business of Reliance ADAG. At PVR Cinemas, Gianchandani was COO of its pictures division, handling the film distribution business.

exchange4media Staff Dec 4, 2006 9:52 AM

Fox Television Studios has set shop in India in a joint venture between Fox Studios and STAR Entertainment. Fox Television Studios India Pvt Ltd would be headed by STAR's Deepak Segal as EVP.

Noor Fathima Warsia Dec 4, 2006 9:51 AM

141 Worldwide, the through-the-line marketing services company of Bates Enterprise, has completed four years in India. A testimony of the works of 141 comes through the two awards, which the agency won this year at the Promotional Marketing Awards of India and a host of clients, including Nokia, ITC, STAR News, Airtel, HLL, etc.

Tuhina Anand Dec 4, 2006 9:50 AM

K Factor has launched a sister strategy and creative agency, Trineon Communications. K Factor Founder, Shivjeet Kullar, will play the role of venture capitalist. Trineon is headed by CEO and Partner, Naveen C Saraswat.

exchange4media Staff Dec 4, 2006 9:49 AM

Sunil Kukreti, General Manager and Branch Head, Dentsu Communications, Delhi, has put in his papers. He had joined the agency six months' back from Interact Vision. Though he confirmed the news and added that he would be joining his new assignment shortly, he refused to divulge further details.

Tuhina Anand Dec 4, 2006 9:48 AM

Age is just a number and you are as old as you want to be, biological age be damned. An Internet survey conducted in 41 markets globally by ACNielsen had most consumers agreeing that it was time to push back ageing. More than half of those who took part in the survey said that 60s were the new middle age now. Some reassuring thought that!

exchange4media Mumbai Bureau Dec 4, 2006 9:46 AM

From blue eyed boys to personae non grata, India's cup of cricket woes has runneth over. There would scarcely be an Indian that would not have the choicest expletives at the mere mention of the India-South Africa series. And this has brought the blues to channels and advertisers too. However, the industry reiterates that cricket is one risk they would continue to take.

Noor Fathima Warsia Dec 4, 2006 9:45 AM

After two decades of its international launch, TBWA\Worldwide has brought its interactive arm, Tequila, to India. While the market poses problems that are unique to India, the Tequila\India team has taken cognizance of the fact and has drawn a plan of action accordingly.

Noor Fathima Warsia Dec 4, 2006 9:44 AM

The Department of Tourism has recently divided the creative duties for its Incredible India domestic campaign among three agencies – RK Swamy BBDO, Grey Worldwide and F&S Advertising. The creative campaign includes seven categories and the account size has been pegged at Rs 25-30 crore.

exchange4media Staff Dec 4, 2006 9:43 AM

After family dramas and cool candy floss like 'Kuch Kuch Hota Hai' and 'Kabhie Khushi Kabhie Gham' (both Box Office hits, by the way), Karan Johar now wants to do something 'hatke'. The director now wants to try his hand at animation films. Meanwhile, viewers can look forward to having 'Koffee with Karan' from February 2007 again.

exchange4media Staff Dec 4, 2006 9:41 AM

Ogilvy’s trademark is insight, ideas and influence. What we mean is that you develop an insight which is difficult to arrive at. It’s kind of an ‘Eureka!’ sort of moment… Second is to develop new ways of story telling, which has moved dramatically away from traditional formats, yet a great story is a great story. Because of lack of attention span and fragmentation in media, it is imperative to understand the tools of modern story telling. It means education, both internally and externally, in terms of new media, which we do.

exchange4media Staff Dec 4, 2006 12:00 AM