Date-wise News

Pepsico India wants to make Quaker Oats its flagship brand for health food. This is a part of the cola majors major's initiative to drive its health agenda.

exchange4media Staff Feb 20, 2007 8:00 AM

Nike, the sports footwear and apparel major, is targeting sales of $1 billion in Indian for the next five years.

exchange4media Staff Feb 20, 2007 7:59 AM

Games2win has launched a talent platform called Temple of 7 for all gamers.

exchange4media Staff Feb 20, 2007 7:56 AM

Microsoft has unveiled a public beta of its MSN Soapbox video-upload service, its competitor to Google's popular YouTube service.

exchange4media Staff Feb 20, 2007 7:55 AM

Big FM has announced the launch of two non-music shows -- Big Cricket Expert and Big Googly – with the Cricket World Cup just around the corner. The shows, to be hosted by Harsha Bhogle and Shekhar Suman respectively, is slated go on-air during leading days to the Cup.

exchange4media Mumbai Bureau Feb 20, 2007 7:54 AM

BBC World’s attention on the India market in terms of brand visibility and communication has been seen for a while now. One of the recent initiatives from the channel comes in its partnership with the second FICCI SAARC forum.

exchange4media Mumbai Bureau Feb 20, 2007 7:53 AM

Vijay TV steals yet another successful idea as it plans to launch a mega serial ‘You pick your mega’, mainly for young housewives.

Judy Franko Feb 20, 2007 7:52 AM

News channels are all set to roll out programming for Budget 2007. From debates on what the last year’s budget promised and delivered, to opinions from the common man – television this month will have it all.

exchange4media Staff Feb 20, 2007 7:51 AM

MAX is all geared for the forthcoming ICC World Cup. The channel has announced the launch of its multi-media campaign across the country with the theme ‘Come, Play’.

Tasneem Limbdiwala Feb 20, 2007 7:50 AM

Bhaskar Group’s My FM launched in Chandigarh on February 19, 2007. The content comprises Indipop and popular Hindi film music. This is the second station from the group, after the Jaipur launch in May 2006.

exchange4media Mumbai Bureau Feb 20, 2007 7:49 AM

Delhi High Court has asked the Centre to clarify its stand on a public interest litigation petition alleging racist overtones in an advertisement aired on Neo Sports. The ad showed India as an inhospitable host.

exchange4media Staff Feb 20, 2007 7:48 AM

Zenith Optimedia has bagged the media duties of Haier Appliances. The account size is pegged at Rs 20 crore. The incumbent agency was Mediacom. The creative duties were awarded to Law & Kenneth recently.

exchange4media Staff Feb 20, 2007 7:48 AM

Mumbai Mirror's latest campaign has unfolded. Brand David, who recently bagged the account for the daily, has worked on this campaign.

exchange4media Staff Feb 20, 2007 7:47 AM

Leo Burnett has recently done the entire brand campaign around Minute Maid, the orange juice drink from Coca-Cola, under rollout in Tamil Nadu, Karnataka and Andhra.

exchange4media Staff Feb 20, 2007 7:46 AM

The TDSAT has adjourned hearing on the Nimbus plea challenging telecom regulator TRAI’s directions asking it to reduce price of its two channels Neo Sports and Neo Sports Plus.

exchange4media Staff Feb 20, 2007 7:45 AM

The third week’s data for KBC-SRK is here. With the episodes rating between 7 to 8 TRP, numbers are on the lower side of expectations.

Noor Fathima Warsia Feb 20, 2007 7:44 AM

In Part 1 yesterday, we discussed the reasons why some advertising veterans are moving out of the industry to other professions. Today we take a look at the increasingly uncomfortable agency-client relationship and a skewed business model. And the solutions they suggest to overcome these issues.

Tuhina Anand Feb 20, 2007 7:43 AM