Date-wise News

Sriram Sharma, GM, Maxus Bangalore, has quit. Vishwanath Hariharan, who is currently Business Head, Mindshare Bangalore, will replace him as GM, Maxus Bangalore.

Judy Franko Jan 29, 2007 6:17 PM

Airtel has partnered with the Nutan Mumbai Tiffin Box Suppliers Trust, the dabbawallahs association, to sell its pre-paid cards, new connections and bundled handsets.

exchange4media Staff Jan 29, 2007 7:55 AM

‘Salaam-e-Ishq’ has managed not just a multi-star cast but also multi-brand deals. The latest to hitch on to the brand wagon is Yatra.com. The travel portal has rolled out an innovative promotional campaign that invites people to do their travel bookings through Yatra.com and get a chance to be a ‘Kebab Mein Haddee’.

exchange4media Staff Jan 29, 2007 7:53 AM

Having a cold can be injurious to others’ health (and sometimes life). This seems to be the message of the new campaigns for OTC cold remedy D’Cold Total. Conceptualised by Mudra, Ahmedabad, an attempt has been made to make a radical shift from serious communication to a lighter, humorous one.

exchange4media Staff Jan 29, 2007 7:53 AM

Indian consumers will now have more choice of mobile phones in addition to Nokia, Motorola, Samsung, LG, et al. The latest to hit the markets are the Blackberry Pearl from Hutch and Fly mobiles from Meridian. Now smartphones need not cost the earth.

exchange4media Staff Jan 29, 2007 7:51 AM

Kishore Biyani, CEO, the Future Group, and Chairman, Fashion Alliance, was adjudged the Images Fashion Retail Icon of the Year at the finale of the Lycra Images Fashion Forum 2007 held in Mumbai recently.

exchange4media Mumbai Bureau Jan 29, 2007 7:50 AM

Sidharth Rao, Co-Founder, Webchutney, questions the appetite of advertising agencies in setting up interactive agencies. Interactivity is not about putting a business head and three-four guys and calling it an interactive business. It is far too vast and should not be treated so frivolously, he says.

exchange4media Staff Jan 29, 2007 7:50 AM

There was a 17 per cent rise in print ad volumes of Personal Care/Hygiene sector in 2006. There was a big spike in advertising in October. Publications from West and North zones together garnered a 56% share of ad volumes last year. A huge 77 per cent share of ad volumes was contributed by Newspapers while Magazines had a 23 per cent share. While one-fourth of ad volumes was garnered by toilet soaps in Print, HLL was the top advertiser with 23 per cent share.

exchange4media Staff Jan 29, 2007 7:49 AM

TRAI has said that nearly 60 per cent of the service providers in India were not meeting the benchmark criteria set for providing basic quality of services to their customers. In a survey carried out by IMRB for the telecom regulator, customer perception related to operators’ service was assessed for seven defined parameters through 29 questions.

exchange4media Staff Jan 29, 2007 7:47 AM

The charge of the ‘K’ brigade continues on STAR Plus. With ‘Kahiin Tho Hoga’ going off air mid-February 2007, the channel is bringing in another serial from the Balaji stable, Kayamath’, at the same slot at 11.00 pm.

exchange4media Mumbai Bureau Jan 29, 2007 7:46 AM

Instinct India has made shooting for advertisements and films in Australia an easy task with the availability of all services under one roof. From cameras to models and actors, from locations to transportation, nearly everything needed for a shoot in Australia is arranged by them.

exchange4media Staff Jan 29, 2007 7:45 AM

Mobile phone giant Nokia has called for a global review of its mobile phones account. This has put Bates Enterprise, which is the creative agency for Nokia in India, on alert. Nokia is among the biggest clients for the agency. The size of the business is estimated at upwards of Rs 100 crore.

Tuhina Anand Jan 29, 2007 7:44 AM

Sujoy Ghosh, Vice-President, has been elevated to the post of Deputy Director and Business Head (West India), Times Response. His responsibilities include the management of the six Response offices in Mumbai, three satellite offices across Maharashtra and Goa, and full-fledged regional centres in Ahmedabad and Pune.

exchange4media Mumbai Bureau Jan 29, 2007 7:42 AM

MAA Bozell has been awarded the creative and media mandate for Heritage Foods India’s retail business, Fresh@, following a multi-agency pitch, which was called in the first week of October 2006. Heritage Foods is one of the leading players in the dairy food business in South India.

exchange4media Staff Jan 29, 2007 7:40 AM

As regards the domestic market, the objective of the Ministry is to popularize the culture and natural beauty of different regions, pilgrim sites, and new tourism products like Adventure and Rural Tourism, etc. Campaigns on North Eastern region including Sikkim, J&K, Eastern India, Central India, Southern India, and Buddhist circuit were launched. Also Ministry of Tourism decides to share its Bed & Breakfast with Span Communications.

exchange4media Staff Jan 29, 2007 7:40 AM

An endearing monkey God and India’s first indigenous ‘superhero’ seem to be bringing about a fresh wave of excitement in a genre that has been starved of good offerings. The kids’ entertainment genre is gradually gaining momentum, thanks to features like ‘Hanuman’ and ‘Krrish’, with producers seeking ways to tap a lucrative market and a very demanding audience.

exchange4media Staff Jan 29, 2007 7:39 AM

Attempts of flanking channels are new to television, but with Zee TV planning one more general entertainment channel, interests are high on how the offering would differentiate itself. Media experts opine that in the long run, the flanking strategy should prove worthwhile.

Noor Fathima Warsia Jan 29, 2007 7:37 AM