Date-wise News

impact Roundtable on Indian language newspapers put the focus on language dailies in India, often referred to as ‘vernacular media’. It is this mindset that needed to be changed, insisted eminent speakers at the Roundtable, which was held on September 30 in Mumbai. The Roundtable was organised by impact, a weekly from exchange4media Group.

exchange4media Staff Oct 7, 2008 8:50 AM

The NDTV Profit Business Leadership Awards 2008 were given away at a glittering ceremony in the Capital on October 6. Among the prominent winners this year were Mukesh Ambani, Sunil Bharti Mittal, Laloo Prasad Yadav and KV Kamath, who was conferred the Lifetime Achievement Award.

exchange4media Staff Oct 7, 2008 8:44 AM

Nominees for the 8th edition of the Teacher’s Achievement Awards were announced in the Capital on October 6. Being held by Beam Global Spirits & Wine, the Teacher’s Achievement Awards would be given away at a ceremony, to be held in Delhi on November 8. This year, the company has refurbished its communication strategy through a new campaign – ‘Aspire’ – for Teacher’s Achievement Awards.

exchange4media Staff Oct 7, 2008 8:19 AM

Sony India is all geared for the festive season with a marketing blitz for its premium brands – Bravia range of LCD TVs and Vaio Z range of laptops. While the Bravia campaign has been on air for some time now, Sony has recently rolled out its multimedia campaign for Viao, which has been conceptualised by JWT.

exchange4media Staff Oct 7, 2008 8:18 AM

Royal Bank of Scotland Group (RBS) has launched its first multimedia ad campaign in India featuring its new global ambassador Sachin Tendulkar. Conceptualised by M&C Saatchi, the 360-degree communication approach targets the electronic, print and online mediums. While the print campaign breaks on October 6, the TV and online campaigns break on October 9.

exchange4media Staff Oct 7, 2008 8:18 AM

Tata Housing has assigned the creative duties for its residential complex, Raisina Residency, to O&M Mumbai. Raisina Residency has also roped in veteran cricketer Kapil Dev as brand ambassador, who will be featuring in a 360-degree campaign that is breaking on October 8.

exchange4media Staff Oct 7, 2008 8:17 AM

Bright Outdoor Media Pvt Lts, which had recently been accredited with ISO-2000 certification and ICRA four-star ratings, has won the tender for 120 billboards across 12 zones that come under the Mira Road-Bhayander Municipality in Mumbai. Bright will have the outdoor advertising rights for all the 120 billboards for a period of three years.

exchange4media Staff Oct 7, 2008 8:15 AM

OgilvyAction has been appointed by Brooke Bond Lipton Tea to handle a combination of digital and out-of-home activities on a project basis. The agency will handle the project for a period of three to six months. Tribal DDB is the agency on record for the business.

Tasneem Limbdiwala Oct 7, 2008 8:14 AM

Rajasthan Patrika has roped in Anil Malik as Assistant Vice President, Marketing. He will be handling the Western and Southern regions for Patrika Group, encompassing the entire gamut of media max solutions like print, radio, web portal and events.

exchange4media Staff Oct 7, 2008 8:13 AM

Pooja Puri has put in her papers at Hindustantimes.com as National Sales Head. Senior sources close to the development have confirmed the news. Puri had spent one and a half years with Hindustantimes.com, where she was responsible for driving the ad sales team to meet business targets set by the management. Her next destination is not yet known.

exchange4media Staff Oct 7, 2008 8:12 AM

TDSAT has directed MSM Discovery to provide channels on a la carte basis to Sun Direct, the direct-to-home (DTH) platform of Sun TV Network, at the rates and on terms indicated in the reference interconnect offer (RIO).

exchange4media Staff Oct 7, 2008 8:10 AM

Rediffusion DYR has announced the appointment of Wasim Basir as Group Executive Vice President. Basir moves from Red Lounge, a Coca-Cola venture in China where he was Managing Director. He will be reporting directly to Mahesh Chauhan, Group CEO, Rediffusion DYR.

exchange4media Mumbai Bureau Oct 7, 2008 8:10 AM

CASBAA will host two of India’s seniormost officials governing broadcasting and telecommunications policy – I&B Secretary Sushma Singh and TRAI Chairman Nripendra Misra – at the CASBAA Convention 2008, to be held in Hong Kong on October 28-30.

exchange4media Staff Oct 7, 2008 8:09 AM

Neo Sports Broadcast has upped its advertising revenue targets for the October-December period to Rs 310 crore from the earlier Rs 285 crore with the forthcoming India-Australia and India-England series. Airtel has come on board as presenting sponsor, while associate sponsors are Hero Honda, Toyota, Coca-Cola, Nivea, Pidilite, Royal Bank of Scotland and HDFC Standard Life.

exchange4media Mumbai Bureau Oct 7, 2008 8:07 AM

Airtel all set to foray into the direct-to-home (DTH) space and to herald its entry, the telecom service provider has unveiled a four-film teaser campaign with the tagline ‘See you at home. Soon’. The main campaign is expected to break soon. Airtel has reportedly earmarked Rs 45-50 crore for the initial stage. JWT India is the creative agency for Airtel DTH, while Madison Media is the media agency.

Tasneem Limbdiwala Oct 7, 2008 8:06 AM