Date-wise News

Indian language newspapers have to battle several challenges in a market skewed towards English papers. Even as the base in India is more towards the vernacular, English papers manage to bag a chunk of the advertisers’ money. In a bid to address this and various other issues related to Indian language newspapers, ‘impact’, the advertising weekly from the exchange4media Group, had recently organised a Roundtable in Mumbai.

exchange4media Staff Oct 6, 2008 8:39 AM

Internet portals advertising in print leaped by 89 per cent during the January-July 2008 period as compared to the corresponding period of the previous year. Travel and tourism portals had maximum advertising share of overall Internet portals advertised in print during the period.

exchange4media Staff Oct 6, 2008 8:35 AM

‘Top Gear’, the motoring magazine from BBC, recently turned three in India and is celebrating its third anniversary with a mega 350-page issue, which has hit newsstands in the first week of October. The issue also includes a new section – TG 2Wheels – for bike enthusiasts with coverage on the new bikes on the block.

exchange4media Mumbai Bureau Oct 6, 2008 8:34 AM

From love notes in cafes to doodles in class rooms, scribbling our thoughts gives us a unique satisfaction that typing can never replace. Motorola’s new campaign for the MotoYuva A810 phone, launched on October 1, seeks to position it as a tool for personal expression for the young. The campaign has been conceptualised by O&M.

exchange4media Staff Oct 6, 2008 8:33 AM

Ringing in the festive season, Coca-Cola India has launched a new integrated communication initiative – ‘Deep Jala Ke Dekho’. The initiative, besides giving a reason to celebrate life’s Coca-Cola moments, also includes the rollout of the ‘Coca-Cola Mango Magic Offer’ in the north and central markets of India.

exchange4media Staff Oct 6, 2008 8:31 AM

In its second year, Essel Group is more upbeat about its Indian Cricket League (ICL), which begins from October 10. The ICL series would be aired on Zee Sports and Ten Sports. While Airtel is the co-presenting partner for ICL, the League has also associated with Future Group and Provogue to name a few.

Robin Thomas Oct 6, 2008 8:30 AM

Phonevalley, the mobile marketing arm of the Publicis Groupe, is expanding its global footprint in the Asia-Pacific region. Phonevalley has deployed its international strategy with the opening of a hub in Singapore and offices in India and China. Devashish Sarkar has been appointed as Phonevalley’s Regional Director for the APAC region.

exchange4media Staff Oct 6, 2008 8:29 AM

Turner Entertainment has roped in Ashish Thukral as Marketing Head for Cartoon Network and Pogo channels. He moves from USL, where he was posted as General Manager, Media, and was based in Bangalore. At Turner, Thukral will be based in Mumbai. Thukral replaces Bikram Duggal at Turner.

Tasneem Limbdiwala Oct 6, 2008 8:28 AM

Laqshya Media has recently been awarded the OOH advertising rights for Coimbatore Airport. The contract is for a period of five years. This is the OOH agency’s fourth major airport advertisement rights contract. According to sources, Laqshya Media will be paying Rs 6.25 crore per year for a period of five years to the airport’s statutory authority.

exchange4media Staff Oct 6, 2008 8:27 AM

PerceptH has recently won the advertising duties for Springwel Mattress as well as MTNL’s GSM service. While the annual advertising budget for Springwel Mattress is expected to be in the range of Rs 8-10 crore, the MTNL GSM account is pegged in the region of Rs 15 crore.

exchange4media Staff Oct 6, 2008 8:26 AM

Godrej Sara Lee has appointed Lowe India to handle the creative mandate for its household insecticide brand ‘Hit’ following a multi-agency pitch. The incumbent agency is Publicis Ambience. Madison handles the media duties on the account.

Tasneem Limbdiwala Oct 6, 2008 8:25 AM

The Nielsen Company has released its survey Nielsen AgencyTrack 2008 that ranks advertising agencies in India on the basis of a perception study done across advertising buyers covering key decision making levels and different industries. Ogilvy India is the top-rated agency as per this survey, followed by JWT India and McCann Erickson.

Noor Fathima Warsia Oct 6, 2008 8:25 AM