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A new, resurgent India has received considerable focus in various ad platforms. The latest TVC for Tata Indicom, too, talks about dreaming big and achieving those dreams. Conceptualised by Contract Advertising, the TVC broke on all major channels on August 10.
Tasneem Limbdiwala Aug 11, 2008 9:09 AM
For kids’ channels, festive days are back again. With Friendship Day, Raksha Bandhan, Independence Day and Janmashtami round the corner, Cartoon Network, Pogo, Disney, Jetix and Nick have come up with various initiatives and programmes to ring in the celebrations for the young and young at heart alike.
Tasneem Limbdiwala Aug 1, 2008 8:41 AM
JWT has bagged the global creative duties for Kingfisher Airlines. The win comes in the wake of a multi-agency pitch. The size of the business is estimated to be in the region of Rs 80 crore to Rs 100 crore. Equus Red Cell is the incumbent agency. MindShare is Kingfisher Airlines’ media AOR.
Tasneem Limbdiwala Jul 31, 2008 8:34 AM
The spirits are high at O&M India, with the agency promoting some of its key officials. The promotions come with significant increments as well. exchange4media.com has learnt that this is one of the best appraisal rounds that O&M India has seen in recent times, and the average salary hike has been from 30 per cent to 40 per cent.
Tasneem Limbdiwala Jul 31, 2008 8:29 AM
Prachar Communications has bagged the creative and media mandate for financial consultants KC Securities Ltd. Confirming the development, Rajesh Jain, MD, Prachar Communications, informed that the estimated account size is pegged at Rs 5 crore.
Tasneem Limbdiwala Jul 21, 2008 8:31 AM
With the launch date of July 21 fast approaching, Viacom18’s GEC Colors has increased its media activities to create the right buzz. The channel has lined up an aggressive marketing strategy to support its ‘disruptive and differentiated’ content line-up. Throwing more light on this is Rameet Arora, Marketing Head, Colors.
Tasneem Limbdiwala Jul 18, 2008 9:01 AM
Harjeet Chabbra, former General Manager, Marketing at WWM, has joined SAB channel as Assistant Vice-President, Marketing, from July 10. He will be reporting to Anuj Kapoor, Senior Vice-President and Business Head, SAB.
Tasneem Limbdiwala Jul 11, 2008 8:04 AM
Lifestyle jeans brand Spykar, which ventured into the kidswear segment with the launch of its new brand Oyo a month ago, has roped in Jignesh Maniar’s agency On to handle its creative business. Confirming the development, Sanjay Vakharia, Director-Marketing, Spykar, pegged the ad spends at Rs 6 crore. Saints & Warriors is the incumbent agency.
Tasneem Limbdiwala Jul 8, 2008 8:24 AM
Re-affirming its entry in the Indian market and as part of its renewed focus, Sony Playstation has assigned its creative duties to TBWA\India. Lintas Media is the media AOR. Industry sources have pegged the Playstation account size at upwards of Rs 10 crore.
Tasneem Limbdiwala Jul 8, 2008 8:16 AM
Arun Anant has put in his papers as CEO of the recently launched news channel UTVi. Shantanu Aditya, Executive Director, UTV Global Broadcasting, and CEO, UTV Entertainment Television, has taken on the additional responsibilities of Anant.
Tasneem Limbdiwala Jun 27, 2008 8:34 AM
Mankind Pharma has appointed Prachar Advertising to handle its media duties. The decision follows a multi-agency pitch. The account size is estimated to be in the region of Rs 40-45 crore.
Tasneem Limbdiwala Jun 26, 2008 8:10 AM
On, the newly-formed agency by former O&M hand Jignesh Maniar, has been appointed as the creative agency for Jagran-18 Publications Ltd, a Jagran-TV18 joint venture. Bharat Kapadia, CEO and Managing Editor of the JV, has confirmed the development. Industry sources have pegged the account size at Rs 15-20 crore.
Tasneem Limbdiwala Jun 24, 2008 9:00 AM
On, the newly-formed agency by former O&M hand Jignesh Maniar, has been appointed as the creative agency for Jagran-18 Publications Ltd, a Jagran-TV18 joint venture. Bharat Kapadia, CEO and Managing Editor of the JV, has confirmed the development. Industry sources have pegged the account size at Rs 15-20 crore.
Tasneem Limbdiwala Jun 23, 2008 4:13 PM
Sharmista Rijhwani has called it quits as CEO of Sahara One Media & Entertainment. Rijhwani had joined the channel in September 2007. She had replaced Shantanu Aditya, who is now Executive Director, UTV Global Broadcasting, and CEO, UTV Entertainment Television.
Tasneem Limbdiwala Jun 19, 2008 8:36 AM
Close on the heels of some key elevations at Turner Entertainment Networks, there is now news about a few goodbyes too. Vivek Krishnani, Executive Director Marketing, APAC, has put in his papers. It is also learnt that Bikram Dugga, Marketing Head, Cartoon Network and Pogo, India, and Karan Sethi, Marketing Manger, Cartoon Network-South Asia, have also called it a day at Turner Entertainment Networks Asia.
Tasneem Limbdiwala Jun 16, 2008 8:26 AM
Viacom18’s soon-to-be-launched Hindi GEC Colors has embarked on an adrenalin-packed promo for its driver property ‘Fear Factor - Khatron Ke Khiladi’, which features Bollywood’s original ‘khiladi’ Akshay Kumar as the host. The concept has been conceived by Colors’ creative agency Rediffusion DY&R and shot by Kunal Kapoor of AdFilmswala.
Tasneem Limbdiwala Jun 13, 2008 7:58 AM
Less than month after his appointment as Executive Creative Director at Vyas Giannetti Creative (VGC) Mumbai, Hanoz Mogrelia has put in his papers. Mogrelia is returning to Saatchi & Saatchi, where he was prior to joining VGC. He is rejoining as Creative Director.
Tasneem Limbdiwala Jun 12, 2008 8:22 AM
Ogilvy & Mather India CEO, Pratap Bose, has called it quits after 15 years at the agency. He is moving to the Mudra Group of companies as COO with a wide-ranging mandate.
Tasneem Limbdiwala Jun 11, 2008 7:56 AM
Ogilvy & Mather India CEO, Pratap Bose, has called it quits after 15 years at the agency. He is moving to the Mudra group of companies. Prior to his becoming CEO of O&M, he was President of Ogilvy Activation, and Managing Director, Kinetic (South Asia).
Tasneem Limbdiwala Jun 10, 2008 1:08 PM
The industry is keeping a close watch on the result of the creative review of consumer durables giant Videocon. O&M is the agency on board. There have been reports recently that Saatchi & Saatchi is slated to get the business, but company officials have clarified that the decision is yet to be finalised.
Tasneem Limbdiwala Jun 10, 2008 8:04 AM
Following the review of its creative business, Domino’s Pizza has retained Contract Advertising on the business. The decision was confirmed by Dev Amritesh, VP, Marketing, Domino’s Pizza. He also informed that Madison will continue to be the media agency.
Tasneem Limbdiwala Jun 7, 2008 7:57 AM
Following the review of its creative business, Domino’s Pizza has retained Contract Advertising on the business.
Tasneem Limbdiwala Jun 6, 2008 5:01 PM
Rediffusion DY&R has been appointed to handle the creative duties of Simplifly Deccan, which is the new name for Deccan Airlines after its merger with Kingfisher Airlines. However, Equus Red Cell would continue to handle the creative business for Kingfisher Airlines. According to industry sources, the Deccan ad spend is pegged at Rs 40 crore.
Tasneem Limbdiwala Jun 3, 2008 8:49 AM
Sony Entertainment Television is putting all its muscle behind its attempts to win back the No. 3 slot that it has lost to newcomers like NDTV Imagine and 9X. The channel has used its big ticket property, ‘10 Ka Dum’, to whip up interest in some of its existing shows. While Sony officials are “confident” of the move, media observers caution that competition today can kill.
Tasneem Limbdiwala Jun 3, 2008 8:44 AM
Following a multi-agency pitch, Tata Indicom has announced Contract Advertising as its agency to handle its creative duties. The account size is estimated to be well above the Rs 80-crore mark. The incumbent agency, DraftFCB Ulka, will continue to be on board handling special projects for the group.
Tasneem Limbdiwala May 31, 2008 8:27 AM
Following a multi-agency pitch, Tata Indicom has announced Contract Advertising as its agency to handle its creative duties. The account size is estimated to be well above the Rs 80-crore mark. The incumbent agency, DraftFCB Ulka, will continue to be on board handling special projects for the group.
Tasneem Limbdiwala May 30, 2008 6:36 PM
Neo Sports Broadcast Pvt Ltd stole the show at the Promax|BDA India 2008 awards ceremony, walking away with 11 metals, of which four were Golds. Neo Sports was followed by Zee Entertainment Enterprises Ltd (ZEEL), followed by National Geographic Channel (NGC). The ceremony saw a total of 32 metals presented to the winners.
Tasneem Limbdiwala May 30, 2008 8:50 AM
The two-day Promax|BDA India 2008 kicked off in Mumbai on May 28, 2008. The conference, which is now in its fifth year in India, recognises excellence in on-air and off-air promotions, and design and marketing activities for the visual media. The event commenced with an opening address by conference Chairman Sameer Nair, CEO, NDTV Imagine.
Tasneem Limbdiwala May 29, 2008 9:21 AM
The new Act II Popcorn commercial is simplicity at its best and makes commercial breaks – at most times quite annoying – a welcome diversion. The TVC has been conceptualised by Robby Mathew, National Creative Director, Interface Communications and produced by Nebula Films.
Tasneem Limbdiwala May 28, 2008 9:15 AM
The spirituality of Sufi music and the benefits of Citibank’s Metro Credit Card, a new TVC created by Publicis Ambience seamlessly blends the two. Publicis’ Prasaana Sankhe and Ashish Khazanchi have worked on the TVC, while Film Farm Productions’ Arun Gopalan has directed the commercial.
Tasneem Limbdiwala May 21, 2008 9:24 AM
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