Date-wise News

On the Net you get only short stories, for example, about a car launch or so on, but you don’t get feature write-ups or stories around it. That is what a magazine is about. I agree that an Internet presence is very important today, but a magazine is acceptable and will always be acceptable in the long run, asserts Sirish Chandran, Executive Editor, ‘Overdrive’ magazine.

exchange4media Staff Oct 22, 2008 8:27 AM

Five entries have been shortlisted for the first ever ‘Creative Lantern’ Award being introduced by the India Chapter of the International Advertising Association (IAA). The five were shortlist from among 113 entries received from all over India for IAA’s social transformation CSR initiative ‘Lighting a Billion Lives’.

exchange4media Mumbai Bureau Oct 22, 2008 8:26 AM

Rediffusion Y&R Delhi has won the creative duties for Sleepwell Mattresses following a multi-agency pitch involving pitch TBWA, O&M, Response and Oxygen, besides Rediffusion Y&R. The size of the business is estimated to be around Rs 15 crore.

exchange4media Staff Oct 22, 2008 8:25 AM

Strengthening its brand proposition of ‘Ho Toh Big Ho’, Reliance ADAG has recently unveiled a new campaign for its DTH offering, Big TV. The TVC uses one of Bollywood’s most quoted dialogues and uses it in a humourous way to get the message across. The TVC has been conceptualised by DDB Mudra.

exchange4media Staff Oct 22, 2008 8:25 AM

Bates 141 Delhi has recently strengthened its top team with three key appointments. Jayanto Banerjee has joined Bates 141 as Executive Vice President, while Suchitra Gahlot has joined as Executive Creative Director. Nitin Suri has come on board as ECD, Bates 141.

exchange4media Staff Oct 22, 2008 8:23 AM

Web18’s latest venture, in.com has emerged as India’s number two portal, according to the latest comScore report for the month of September, building on its launch momentum. However, though new to the industry, in.com’s success doesn’t come as much of a surprise to the online industry.

Robin Thomas Oct 22, 2008 8:22 AM

With a yearly ad spend of $147,473,000, Nokia has emerged as the top global ad spender in India, according to the ‘Top 1000 Brands’ survey conducted by TNS in 10 key APAC markets, including India. Three Indian brands – ICICI, Kingfisher and Taj – have been named as the most admired consumer brands across the Asia-Pacific.

exchange4media Mumbai Bureau Oct 22, 2008 8:20 AM

Allied Media, the media planning, evaluating and buying arm of Percept Ltd, has brought on board Preeti Mascarenhas as Chief Strategy Officer. Mascarenhas moves from Mindshare India, where she was in the Strategy & Insights Division.

exchange4media Staff Oct 22, 2008 8:19 AM

Gone are the days when festivals were scattered occasions of celebrations. Now the festival season has extended to an entire quarter. Starting September, advertisers, brands and media platforms like television gear up to tap the festival fervour in a big way. exchange4media takes a bird’s eye view of various festival season activities.

exchange4media Staff Oct 22, 2008 8:18 AM

The Government’s proposed move to scrap the regulation known as Press Note 1 of 2005, has met with mixed reactions from the Indian advertising industry, with most saying this exemption won’t make much difference. While some say it would make a difference to the Indian entrepreneurs/ companies that had JVs with international players.

Tasneem Limbdiwala Oct 22, 2008 8:16 AM