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Paytm, MobiKwik, Bluestone, Big Bazaar and Zomato encash on PM Modi’s surgical strike on black money
Modi yesterday announced demonetisation of Rs 1000 and Rs 500 notes, making these notes invalid
Sarmistha Neogy Nov 9, 2016 8:15 AM
We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands
Sarmistha Neogy Nov 7, 2016 9:02 AM
The current spot is expected to run for another month which will then get followed with another relationship story
Sarmistha Neogy Nov 4, 2016 8:03 AM
Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon
Sarmistha Neogy Oct 27, 2016 8:08 AM
Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas
Sarmistha Neogy Oct 26, 2016 8:10 AM
Campaign, conceptualised by Utopeia, is based on the theme of doing something good for others and bringing a smile to their face
Sarmistha Neogy Oct 25, 2016 8:36 AM
Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint
Sarmistha Neogy Oct 25, 2016 8:09 AM
Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video
Sarmistha Neogy Oct 20, 2016 8:07 AM
Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years
Sarmistha Neogy Oct 19, 2016 8:13 AM
A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product
Sarmistha Neogy Oct 18, 2016 8:08 AM
Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category
Sarmistha Neogy Oct 17, 2016 8:04 AM
Snapdeal which had entered the BARC top advertisers list last week, slipped from the third spot to the sixth place for week 40 with 19,143 insertions
Sarmistha Neogy Oct 14, 2016 8:03 AM
The two videos under the campaign ‘DaroNahiKaro’ revolves around relationships and aims at motivating people to live a stress-free life
Sarmistha Neogy Oct 13, 2016 8:04 AM
Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco
Sarmistha Neogy Oct 10, 2016 7:56 AM
Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers
Sarmistha Neogy Oct 4, 2016 8:13 AM
Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty
Sarmistha Neogy Oct 3, 2016 8:08 AM
Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others
Sarmistha Neogy Sep 29, 2016 9:52 AM
The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on
Sarmistha Neogy Sep 29, 2016 9:45 AM
According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks
Sarmistha Neogy Sep 26, 2016 8:10 AM
The objective of the campaign conceptualised by J. Walter Thompson is to target the secondary audience- Kids
Sarmistha Neogy Sep 23, 2016 7:49 AM
The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel
Sarmistha Neogy Sep 19, 2016 8:09 AM
The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days
Sarmistha Neogy Sep 14, 2016 8:08 AM
ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy
In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...
Sarmistha Neogy Sep 13, 2016 8:23 AM
Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year
Sarmistha Neogy Sep 9, 2016 8:08 AM
Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days
Sarmistha Neogy Sep 7, 2016 8:32 AM
In order to promote the latest range, an Indian version of the ‘Champion song’ and TVCs will be launched
Sarmistha Neogy Sep 6, 2016 8:30 AM
While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better
Sarmistha Neogy Aug 31, 2016 8:09 AM
Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements
Sarmistha Neogy Aug 30, 2016 8:07 AM
Popular e-commerce portal Myntra started trending on Friday morning for a creative that might have hurt the Hindu sentiments
Sarmistha Neogy Aug 27, 2016 1:01 PM
Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas
Sarmistha Neogy Aug 24, 2016 8:06 AM
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