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Pandey spoke about the frozen product category, challenges, marketing mix, celebrity association and the brand’s response from the smaller markets
Sarmistha Neogy Dec 16, 2015 8:56 AM
Speaking about the new campaign, Manish Kalra, Director Integrated Marketing, Amazon India said, “The concept of the campaign is primarily driven by real life consumer insight ‘Kya Pehnu’. Whenever we have to attend an important occasion we need to present our best. Be it a job interview, a wedding, business dinner, a date or anything that we hold important in our lives, the question that comes first to every individual’s mind is ‘WHAT DO I WEAR?’ or Kya Pehnu? It’s the ultimate fashion dilemma! Amazon Fashion with its wide and fashionable selection acts as a solution to this fashion dilemma faced by the customer. The brand acts as an enabler to turn a moment of dilemma into a moment of joyous celebration.”
Sarmistha Neogy Dec 15, 2015 9:12 AM
Ambuja Cement, Scotch Brite, insurance (HDFC Life, Tata AIA Life & Birla Sun Life) and plywood (CenturyPly & Greenply) brands weave interesting stories to get consumers involved with the brands
Sarmistha Neogy Dec 11, 2015 8:28 AM
The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking
Sarmistha Neogy Dec 10, 2015 9:00 AM
The brand’s earlier films under the ‘Bold is Beautiful’ campaign raised questions about various stereotypes in our society and the current ad takes it a step further.
Sarmistha Neogy Dec 8, 2015 8:54 AM
In a candid conversation with exchange4media, Ashok Namboodiri, Business Director, JK Helene Curtis, speaks about the challenges in this category, the reason behind the clichés in its advertising, the brand’s marketing plan, celebrity association, and adoption of this category in tier 2 and tier 3 markets
Sarmistha Neogy Dec 4, 2015 8:14 AM
The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish
Sarmistha Neogy Dec 3, 2015 8:09 AM
The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market
Sarmistha Neogy Dec 2, 2015 8:32 AM
Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them
Sarmistha Neogy Nov 27, 2015 8:43 AM
The video titled ‘Popcorn’ has been conceptualised by Ogilvy & Mather. A second film will be out soon
Sarmistha Neogy Nov 27, 2015 8:20 AM
This film, conceptualised by Mullen Lowe Lintas is focussed on buying and selling of used cars
Sarmistha Neogy Nov 24, 2015 8:19 AM
The campaign conceptualised by Leo Burnett in a fun way shows women appreciating men’s role in their lives and giving them ‘chutti’ (leave) on this special day
Sarmistha Neogy Nov 20, 2015 8:31 AM
The food regulatory body, FSSAI, has said that Patanjali launched its noodles without getting the mandatory product approvals from the body
Sarmistha Neogy Nov 19, 2015 7:49 AM
Marketing strategies can never ignore women as they are pivotal in household purchase decisions. A recent flurry of ads confirms synergy between the two functions. Bajaj, Nature Fresh Sampoorna Chakki Atta and Fortune Rice Bran Health Oil have reiterated the importance of family support for career women, in their latest commercials
Sarmistha Neogy Nov 18, 2015 6:16 PM
The online grocery ordering app, PepperTap launched a new campaign across communication channels yesterday, that seeks to familiarise first time users with the ease and advantages of using a grocery app
Sarmistha Neogy Nov 18, 2015 6:16 PM
Top brands across industries have gone big on the digital medium. While some brands have launched contest-driven contests, others have sent out a strong message on the occasion of Diwali
Sarmistha Neogy Nov 13, 2015 8:49 AM
Pepperfry, Urban Ladder, Big Bazaar, Manyavar, Fortune Oil, Tanishq, Vodafone, Good Day and Cadbury Celebration have adopted the emotional route this Diwali
Sarmistha Neogy Nov 10, 2015 8:45 AM
The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside
Sarmistha Neogy Nov 9, 2015 9:04 AM
The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home
Sarmistha Neogy Nov 4, 2015 8:26 AM
Publicis & Contract Advertising, the agencies behind Nerolac and Asian Paints, respectively, highlight good-quality paints uplift the image of the home as well as their societal standard. The ads are running simultaneously on TV
Sarmistha Neogy Nov 3, 2015 8:40 AM
Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion Days Sale. exchange4media spoke to social media experts and brand heads to understand the strategy behind Flipkart’s move
Sarmistha Neogy Oct 27, 2015 8:15 AM
On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’
Sarmistha Neogy Oct 26, 2015 8:41 AM
The brand has launched a new festive campaign which will focus mainly on TV and digital, it gives consumers a chance to decide which burger will be there on the menu
Sarmistha Neogy Oct 23, 2015 8:10 AM
There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work
Sarmistha Neogy Oct 23, 2015 8:07 AM
Conceptualised by Famous Innovations, the ad attempts to connect with the young audience while staying true to the brand ethos
Sarmistha Neogy Oct 16, 2015 8:10 AM
The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’
Sarmistha Neogy Oct 15, 2015 9:01 AM
The ad conceptualised by Publicis has taken social media by storm, with people appreciating the ad and widely sharing it
Sarmistha Neogy Oct 13, 2015 8:25 AM
As part of the 8-week-long festive plan, Snapdeal has introduced a new concept of ‘Preview Monday Sales’ which will go on till Diwali
Sarmistha Neogy Oct 12, 2015 8:04 AM
At the First AAAI-Subhas Ghoshal Memorial Lecture, Shekhar Gupta spoke on the topic 'The Changing Role of Media in Today's India'
Sarmistha Neogy Oct 12, 2015 7:58 AM
Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism
Sarmistha Neogy Oct 6, 2015 8:44 AM
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