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Ajay Gupta, Managing Director, Capital Foods speaks about the latest brand film, means of promotion, company plans, markets that work well for Ching’s and current challenges in the FMCG category
Sarmistha Neogy Aug 22, 2016 7:55 AM
The campaign comprises of three films conceptualised by DDB Mudra and the first film is out till now
Sarmistha Neogy Aug 19, 2016 8:26 AM
Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...
Sarmistha Neogy Aug 18, 2016 8:02 AM
While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond
Sarmistha Neogy Aug 18, 2016 8:01 AM
Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium
Sarmistha Neogy Aug 16, 2016 7:55 AM
Media reports suggest Colors will pull Kavach off air before its scheduled date, to be replaced with Naagin 2 in September
Sarmistha Neogy Aug 10, 2016 7:35 AM
The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications
Sarmistha Neogy Aug 9, 2016 8:23 AM
The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message
Sarmistha Neogy Aug 9, 2016 8:14 AM
Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high
Sarmistha Neogy Aug 3, 2016 8:05 AM
Srinivasan K Swamy was recently awarded AAAI’s Lifetime Achievement Award-2016. Swamy spoke about the changes in the advertising landscape, the challenges in this domain, his advice for youngsters joining the industry and the overwhelming role of digital in today’s life
Sarmistha Neogy Aug 1, 2016 7:51 AM
Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles
Sarmistha Neogy Jul 29, 2016 7:54 AM
We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong
Sarmistha Neogy Jul 27, 2016 7:56 AM
After the verdict of Salman was announced, Twitteratis were having their share of fun with hilarious posts and memes on social media. As a result of this, #SalmanKhan was trending all throughout the day
Sarmistha Neogy Jul 26, 2016 8:04 AM
Amazon, Flipkart, HomeShop18, Grofers and Nearbuy were quite active on social media by offering consumers various deals and discounts to cash on the Kabali fever.
Sarmistha Neogy Jul 25, 2016 8:24 AM
Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes
Sarmistha Neogy Jul 25, 2016 8:19 AM
Michelin unveils its maiden TVC for the two-wheel tyre category in India with an aim to target non metro cities and to establish a strong brand connect
Sarmistha Neogy Jul 22, 2016 8:06 AM
Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall
Sarmistha Neogy Jul 22, 2016 8:04 AM
This is Wieden+Kennedy’s first-ever campaign for Nike in India, since winning the business in 2015 after a competitive pitch
Sarmistha Neogy Jul 13, 2016 7:56 AM
It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India
Sarmistha Neogy Jul 11, 2016 8:23 AM
While Urban Clap champions the cause of ‘same sex relationship’, Jabong takes a bold stand by breaking usual fashion clichés & TataCLiQ gets an unlikely protagonist in the form of a camel in their maiden ad
Sarmistha Neogy Jul 9, 2016 8:15 AM
Scarecrow Communications has tried to revive the artistic short film format, which is getting lost these days through these films
Sarmistha Neogy Jul 7, 2016 8:02 AM
Khan's biggest release this year for Eid - Sultan has garnered attention from brands like Timex, Relispray, Force, Videocon, Astral Pipes, Micromax, Escort Tractors, CP Plus &Paras Ghee
Sarmistha Neogy Jul 5, 2016 7:58 AM
Most of these brands have been leveraging their association with Sultan through separate advertising campaigns and contests which are running on TV
Sarmistha Neogy Jul 5, 2016 7:55 AM
We spoke to advertising and media experts to understand, the challenges and the areas where India needs to work hard to move up the chart
Sarmistha Neogy Jul 4, 2016 8:27 AM
A whopping 26 Grand Prix awards were handed out over the past one week. A number of integrated campaigns, making clever use of digital display, social media and print in engaging ways, took home a slew of awards across categories.
Sarmistha Neogy Jun 30, 2016 8:05 AM
Medulla Communications won the coveted Healthcare Agency of the Year title- a first for the country and also 7 metals in the Cannes Lions Pharma category
Sarmistha Neogy Jun 28, 2016 8:32 AM
Nitin Kukreja, CEO, Star Sports and Ajit Mohan, CEO, Hotstar reveal how the respective platforms will be promoting 2016 Olympics, the advertisers on board and their marketing strategies for the event
Sarmistha Neogy Jun 17, 2016 8:02 AM
Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)
Sarmistha Neogy Jun 15, 2016 8:16 AM
The channel has released their new campaign titled ‘Don’t Watch Fake, #AsliPanga Dekh’ for the tournament which will start on June 25. With a dash of melodrama and humourous twist, the campaign is already getting noticed for its innovative approach
Sarmistha Neogy Jun 14, 2016 7:49 AM
The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming
Sarmistha Neogy Jun 9, 2016 7:54 AM
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