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Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more
Sarmistha Neogy Apr 18, 2016 7:57 AM
Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie
Sarmistha Neogy Apr 18, 2016 7:49 AM
The popularity of social media has forced brands; both established and newly launched, to adopt new communication strategies to lure the digital-friendly consumers who will only pay attention if the brand communication stands out from the clutter
Sarmistha Neogy Apr 14, 2016 8:11 AM
Carol Foley, Executive Vice-President, Director of the Human Lab, Leo Burnett Worldwide visited Mumbai recently to participate in a two day workshop to discuss the prospects of its measurement tool--HumanKind Quotient
Sarmistha Neogy Apr 14, 2016 8:09 AM
The campaign titled ‘Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai’ highlights that home buying is an emotional journey, and Housing.com is a trusted partner in this journey
Sarmistha Neogy Apr 12, 2016 8:02 AM
On the final day of Goafest 2016, Carter Murray, Worldwide CEO, FCB spoke on the topic ‘Surviving and thriving in a time of intense change’ and how digital consumption is redefining the marketing game
Sarmistha Neogy Apr 11, 2016 7:58 AM
He also spoke about how RedBus has grown in the last ten years, the kind of challenges they faced and how it has innovated to keep itself ahead of everyone
Sarmistha Neogy Apr 9, 2016 8:09 AM
Chandramouli Venkatesan, Managing Director, Mondelez India spoke about ‘Three things which agencies need to do to make themselves better’ during a discussion that focused on the client-agency equation
Sarmistha Neogy Apr 8, 2016 7:59 AM
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Sarmistha Neogy Apr 6, 2016 8:02 AM
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Sarmistha Neogy Apr 6, 2016 8:02 AM
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Sarmistha Neogy Apr 6, 2016 8:02 AM
While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar
Sarmistha Neogy Apr 5, 2016 8:09 AM
exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject
Sarmistha Neogy Apr 4, 2016 7:52 AM
Ola introduced the concept of #OlaRooms, inviting people to spend the night in cabs
Sarmistha Neogy Apr 2, 2016 7:28 AM
While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences
Sarmistha Neogy Mar 28, 2016 8:01 AM
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Sarmistha Neogy Mar 23, 2016 7:57 AM
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Sarmistha Neogy Mar 23, 2016 7:57 AM
Trendspotting: Gaana.com, Biba, Lays & Tata Coffee leverage 'granny charm' to connect with consumers
Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout
Sarmistha Neogy Mar 21, 2016 8:53 AM
Sonam Kapoor has replaced actress Aishwarya Rai Bachchan, who was the ambassador of Kalyan Jewellers for more than three years
Sarmistha Neogy Mar 18, 2016 8:05 AM
Given its tremendous popularity on social media, this year too Star Sports is back with their new ‘Mauka Mauka’ campaign, just ahead of the India-Pakistan clash on 19th March, 2016
Sarmistha Neogy Mar 18, 2016 8:02 AM
In this interview with exchange4media PK Sinha, Professor, Marketing IIM-Ahmedabad, shares his views about challenges of rural marketing, reasons why brands have not been able to crack the market, importance of pricing and more
Sarmistha Neogy Mar 17, 2016 7:51 AM
The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun
Sarmistha Neogy Mar 17, 2016 7:48 AM
In an interview with exchange4media.com, Sudip Ghose, Vice President – Marketing, VIP Industries speaks about the latest Skybags campaign, its target audience, the tonality of its communication and the challenges in the market
Sarmistha Neogy Mar 14, 2016 7:50 AM
Despite the digital boom and new online players coming into the market, there is still hesitation among majority of the consumers about shopping online. Now, Flipkart and Amazon have come forward with new initiatives to address such concerns
Sarmistha Neogy Mar 11, 2016 8:36 AM
The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination
Sarmistha Neogy Mar 10, 2016 7:54 AM
Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Sarmistha Neogy Mar 7, 2016 8:21 AM
Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.
Sarmistha Neogy Mar 2, 2016 8:02 AM
The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.
Sarmistha Neogy Mar 1, 2016 8:36 AM
The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.
Sarmistha Neogy Feb 29, 2016 8:42 AM
The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:
Sarmistha Neogy Feb 29, 2016 8:39 AM
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