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The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand aims to create relevance of the
Sarmistha Neogy Feb 25, 2016 8:03 AM
Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.
Sarmistha Neogy Feb 24, 2016 8:11 AM
The 'Make in India Week', which was held in Mumbai recently, saw business houses and corporates across the spectrum pledge a staggering Rs 15.21 lakh crore towards this initiative. Big corporate houses like PepsiCo, Nestle, ITC, Danone, Viacom, Oracle and others made most of the platform and announced new deals and associations
Sarmistha Neogy Feb 24, 2016 7:52 AM
The ad conceptualised by Orchard India, puts together relatable slice-of-life situations to highlight the important features of Amazon services like-one-day delivery, easy returns and Cash on Delivery (COD)
Sarmistha Neogy Feb 18, 2016 6:40 AM
While most publications reported the issue in detail, it was the Kolkata based The Telegraph’s coverage that caught the fancy of everyone for its bold coverage of the Delhi incident
Sarmistha Neogy Feb 17, 2016 8:38 AM
With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.
Sarmistha Neogy Feb 15, 2016 8:17 AM
According to a data provided by Skore for 2015, within three years of its launch, the brand commands a market share of 10.3%and is valued at Rs 74.9 crore. They are currently third in the
Sarmistha Neogy Feb 11, 2016 3:09 AM
The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time
Sarmistha Neogy Feb 8, 2016 8:02 AM
We caught up with Prashant Peres, Director – Marketing (Chocolates), Mondelez India, who spoke about the new Cadbury Silk campaign, their marketing strategies, the challenges and opportunities in the premium chocolate category segment and more….
Sarmistha Neogy Feb 5, 2016 7:55 AM
India is a very important market for British Airways, second largest outside UK and US: Moran Birger
British Airways has unveiled its latest ad campaign which is based on a real life incident of its cabin crew member who forges a special bond with one of the customers during her maiden trip to India
Sarmistha Neogy Feb 3, 2016 8:28 AM
Anuradha Aggarwal, Chief Marketing Officer, Marico speaks about how 2015 has been for the company, plans for the current year, importance of digital media and challenges in the FMCG sector
Sarmistha Neogy Feb 2, 2016 8:36 AM
The latest Rajasthan Tourism ad campaign attempts to showcase the state in a different light and highlights the message that ‘Rajasthan looks different through the eyes of different travellers’.
Sarmistha Neogy Jan 28, 2016 8:21 AM
The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.
Sarmistha Neogy Jan 28, 2016 8:18 AM
Recent reports indicate that the Delhi government has written to Bollywood stars not to endorse pan masala brands as they contain potential cancer causing agents, and has requested them to join its Anti-Tobacco Drive.
Sarmistha Neogy Jan 19, 2016 9:05 AM
The aim of Dettol's 'Kam Paani Mein Zyada Suraksha' campaign was to raise awareness among Kumbh Mela pilgrims about proper hygienic practices, especially related to hand-washing
Sarmistha Neogy Jan 14, 2016 8:05 AM
2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most prominent trends which is here to stay
Sarmistha Neogy Jan 13, 2016 8:51 AM
The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.
Sarmistha Neogy Jan 12, 2016 8:14 AM
Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year
Sarmistha Neogy Jan 4, 2016 9:51 AM
Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year
Sarmistha Neogy Jan 4, 2016 9:24 AM
Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it
Sarmistha Neogy Dec 31, 2015 10:15 AM
Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it
Sarmistha Neogy Dec 31, 2015 8:23 AM
The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways
Sarmistha Neogy Dec 30, 2015 9:37 AM
The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways
Sarmistha Neogy Dec 30, 2015 8:25 AM
The seven minute long film conceptualized by Eggfirst Advertising attempts to strike an emotional bond with viewers by invoking the time tested mother-daughter theme
Sarmistha Neogy Dec 24, 2015 8:17 AM
The campaign conceptualised by McCann Worldgroup takes the ‘Mirchi Sunne wala always khush’ proposition forward. The ad which is 2:56 minute long, released on television recently and will be on air for four to six weeks
Sarmistha Neogy Dec 22, 2015 9:22 AM
Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015
Sarmistha Neogy Dec 21, 2015 10:04 AM
Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015
Sarmistha Neogy Dec 21, 2015 9:08 AM
The product was launched two years back but not many users were aware of it. This time Vodafone wants to create maximum awareness to promote the app using a full 360 degree marketing plan conceptualised by Ogilvy & Mather
Sarmistha Neogy Dec 18, 2015 8:29 AM
Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’
Sarmistha Neogy Dec 17, 2015 9:23 AM
Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’
Sarmistha Neogy Dec 17, 2015 8:18 AM
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