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Communication for pharma brands or platforms has transitioned from more direct, problem-solving format to enjoying life and exploring the unexplored facets of life
Sarmistha Neogy Oct 5, 2015 8:30 AM
Flipkart’s Big Billion Days Sale is back and is spread over 5 days (October 13-17th) only for the Flipkart App users. Read full news on Big Billion Day Sale here.
Sarmistha Neogy Oct 1, 2015 9:03 AM
Amazon’s new campaign ‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’, is conceptualised by Orchard Advertising and addresses the fears and inhibition in the minds of the online shoppers
Sarmistha Neogy Sep 30, 2015 8:13 AM
The brand, along with its agency FCB Ulka, has launched two TVCs, with Aamir Khan making announcements of the sale offers in a comic manner
Sarmistha Neogy Sep 29, 2015 8:39 AM
Nerolac’s festive ad features Shah Rukh Khan with the famous ‘Jab Ghar Ki Raunak Badhani Ho..’ jingle and Asian Paints ad features a middle-class man that becomes the apple of the community’s eye after painting his home
Sarmistha Neogy Sep 28, 2015 8:33 AM
The campaign 'Try Toh Kar' conceptualised by Orchard Advertising, addresses the fears and inhibitions of customers who may have reservations about online shopping
Sarmistha Neogy Sep 25, 2015 8:04 AM
The 360 degree campaign, conceptualised by FCB Ulka is focused on the upcoming festive season and aims to build excitement and anticipation among the consumers
Sarmistha Neogy Sep 23, 2015 8:22 AM
Adlanders reflect on the ethos that give rise to matrimony ads featuring a troubled father who is perennially in the effort to marry off his daughter
Sarmistha Neogy Sep 22, 2015 9:22 AM
“While Ferrero Rocher and Nutella focus more on the digital platform, Kinder Joy and Tic Tac engage with the audience through television as well,” says Emanuele Fiordalisi, Marketing Head, Ferrero Rocher India
Sarmistha Neogy Sep 18, 2015 8:02 AM
Interesting initiatives like fish-friendly Ganesha, crowd-sourced Ganesha and 8-pack health conscious Ganesha are being introduced by brands to engage customers during the 10-day long festival
Sarmistha Neogy Sep 17, 2015 8:06 AM
The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide
Sarmistha Neogy Sep 15, 2015 7:52 AM
Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience
Sarmistha Neogy Sep 15, 2015 7:46 AM
Heinz has been forced to drop the tagline 'healthy snack' for its range of baby biscuits, following a complaint that they are high in sugar. In Israel, Heinz has been ordered to drop 'ketchup' and use 'tomato seasoning' instead as a description for its product. In India the brand has been running an educative TVC to talk about how safe the ketchup is for consumption
Sarmistha Neogy Sep 15, 2015 7:41 AM
From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times
Sarmistha Neogy Sep 14, 2015 8:42 AM
The ad shows a cartoonist's determination to keep pursuing his dream against all odds - with a hot cup of Nescafe as his partner
Sarmistha Neogy Sep 8, 2015 10:24 AM
The ad shows a cartoonist's determination to keep pursuing his dream against all odds - with a hot cup of Nescafe as his partner
Sarmistha Neogy Sep 8, 2015 8:10 AM
From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering
Sarmistha Neogy Sep 7, 2015 8:04 AM
After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign
Sarmistha Neogy Sep 3, 2015 10:19 AM
After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign
Sarmistha Neogy Sep 3, 2015 7:54 AM
In the race to be the first one and with the target to capture shoppers before they get shopped out, e-commerce players are launching festive discounts way in advance
Sarmistha Neogy Sep 2, 2015 8:54 AM
"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as he talks about Sensodyne’s journey
Sarmistha Neogy Aug 31, 2015 8:32 AM
Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product
Sarmistha Neogy Aug 31, 2015 7:50 AM
Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers
Sarmistha Neogy Aug 29, 2015 8:10 AM
From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond
Sarmistha Neogy Aug 28, 2015 9:19 AM
As part of their recent campaign, CouponDunia created 50 TrueView (pre-roll) ads. The communication directly talks to viewers regarding their irritation on being shown a TruveView ad
Sarmistha Neogy Aug 27, 2015 8:30 AM
The video, conceptualised by Ogilvy & Mather, urges brothers to give up the expletive as a gift to their sisters
Sarmistha Neogy Aug 26, 2015 7:48 AM
As part of their revival strategy, Maggi is soon expected to get aggressive on the digital front, with a series of testimonial-led online ads, according to sources
Sarmistha Neogy Aug 25, 2015 7:46 AM
Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?
Sarmistha Neogy Aug 24, 2015 8:36 AM
The video captures the insight that unusual weather patterns and aberrations lead to countless problems, farmers committing suicide being the most pressing
Sarmistha Neogy Aug 20, 2015 8:02 AM
TV and digital ads have been launched by the brand to eliminate fears of safety in the minds of customers, including 'You Ask We Answer' TVC, where customers with any queries can either give a call at the toll free number or log on to the company's website
Sarmistha Neogy Aug 19, 2015 8:07 AM
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