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While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did
Sarmistha Neogy Jun 6, 2016 8:05 AM
The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs
Sarmistha Neogy Jun 3, 2016 8:06 AM
While Vadilal, Havmor have launched high-decibel campaigns, London Dairy is focusing on upgrading consumers to their products, Magnum has slashed their pricing and others have introduced new flavours
Sarmistha Neogy Jun 1, 2016 8:25 AM
Banjara’s, a herbal product brand based in South India, has recently launched a campaign titled ‘Be Fair to your loved ones, stop asking them to be FAIR’. With the help of the hashtag #proudofmycolour the brand is promoting their movement against colour biasness in India
Sarmistha Neogy May 27, 2016 8:11 AM
After witnessing high profile exits and devaluation, now the ecommerce giant is in the midst of another crisis after it deferred the joining of campus recruits from top notch B-schools
Sarmistha Neogy May 27, 2016 8:04 AM
The ad conceptualised by L &K Saatchi & Saatchi highlights the physical inconvenience, time escalations, budget overruns and lack of design options when it comes to making furniture at home
Sarmistha Neogy May 25, 2016 8:09 AM
This campaign aims to influence India’s offline shoppers by addressing their inhibitions towards online fashion and show them, in a light hearted way, how easy and fun shopping on Myntra is
Sarmistha Neogy May 24, 2016 8:18 AM
In an interview with exchange4media, Bobby Pawar, Managing Director & Chief Creative Officer, Publicis Worldwide speaks about his journey at Publicis, about Partha Sinha’s exit, his expectation at Cannes, how social media is over taking creative freedom and more...
Sarmistha Neogy May 23, 2016 8:02 AM
Telangana, Haryana, Uttar Pradesh, Tamil Nadu, Maharashtra, Gujarat, Karnataka, Chhattisgarh, Andhra Pradesh, Assam and Kerala are the states being targeted in this campaign
Sarmistha Neogy May 20, 2016 8:12 AM
Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers
Sarmistha Neogy May 19, 2016 8:49 AM
Social media was used effectively by the government as well as the brands to motivate citizens to vote, in spite of the heavy rainfall in Tamil Nadu
Sarmistha Neogy May 17, 2016 8:12 AM
The video conceptualised by Orchard Advertising highlights the point that brands don’t require sexist commercials to sell their product
Sarmistha Neogy May 16, 2016 8:01 AM
From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides
Sarmistha Neogy May 13, 2016 8:33 AM
The campaign conceptualised by Publicis is the story of a couple with different characteristics and how they engage in fun banter while relishing the Maggi Hot and Sweet sauce
Sarmistha Neogy May 13, 2016 8:12 AM
Dating app Tinder, which recently released their new communication for the Indian audiences on Facebook has caused a stir across social media channels. The brand has invited a lot of flak for its new campaign, which is specifically targeted at the Indian youth
Sarmistha Neogy May 13, 2016 8:01 AM
The one hour fiction-finite show, which was launched in November last year, was supposed to go off air this month. However, owing to the high TRPs it has been garnering, the channel has decided to extend the show by a month
Sarmistha Neogy May 12, 2016 8:03 AM
According to the HSBC report, Zomato’s valuation has been halved and now stands at $500 million. A claim which has been strongly contested by the company
Sarmistha Neogy May 10, 2016 8:26 AM
Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication
Sarmistha Neogy May 9, 2016 7:49 AM
Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March
Sarmistha Neogy May 6, 2016 8:06 AM
The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward
Sarmistha Neogy May 4, 2016 8:13 AM
The Network’s English Cluster, comprising of Movies Now HD, Romedy Now HD and MN+ have launched a new campaign to urge viewers to shift to HD viewing
Sarmistha Neogy May 2, 2016 8:07 AM
The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership
Sarmistha Neogy May 2, 2016 8:06 AM
The popular candy ‘Pulse’ from the house of DS Group recently crossed Rs 100 crore in sales in a span of just 8 months
Sarmistha Neogy Apr 28, 2016 8:09 AM
Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month
Sarmistha Neogy Apr 27, 2016 8:15 AM
The brand has also roped in Sachin Tendulkar as the face of the campaign and he will be promoting ‘DBS Digibank’ across platforms
Sarmistha Neogy Apr 27, 2016 8:07 AM
IPL is playing a vital role today. Advertisers have been using IPL to launch any brand or start a new campaign. Its been a great help in triggering sales. Read more.
Sarmistha Neogy Apr 25, 2016 7:57 AM
IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales
Sarmistha Neogy Apr 25, 2016 7:57 AM
The format for this year’s Bigg Boss has few new additions. For the first time the show has been thrown open to public participation
Sarmistha Neogy Apr 22, 2016 8:12 AM
&TV has seen a 54% growth in viewership since its launch and 70% increase in weekday Prime Time and has managed 100+ GRPs in HSM Metros
Sarmistha Neogy Apr 20, 2016 8:08 AM
With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image
Sarmistha Neogy Apr 19, 2016 8:08 AM
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