Authors
A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert
Sarmistha Neogy May 10, 2017 8:03 AM
The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers
Sarmistha Neogy May 9, 2017 8:05 AM
The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune
Sarmistha Neogy May 4, 2017 7:51 AM
The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy
Sarmistha Neogy May 3, 2017 8:05 AM
Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies
Sarmistha Neogy Jan 16, 2017 8:06 AM
O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer
Sarmistha Neogy Jan 12, 2017 8:06 AM
The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas
Sarmistha Neogy Jan 11, 2017 8:13 AM
According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent
Sarmistha Neogy Jan 11, 2017 8:10 AM
Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements
Sarmistha Neogy Jan 4, 2017 8:02 AM
Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata
Sarmistha Neogy Jan 3, 2017 1:41 PM
We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...
Sarmistha Neogy Jan 2, 2017 7:57 AM
From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands
Sarmistha Neogy Dec 29, 2016 8:38 AM
From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year
Sarmistha Neogy Dec 27, 2016 8:34 AM
Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives
Sarmistha Neogy Dec 26, 2016 8:13 AM
Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers
Sarmistha Neogy Dec 26, 2016 8:11 AM
The ad conceptualised by Purnima Advertising was trending on Twitter on Wednesday
Sarmistha Neogy Dec 15, 2016 8:21 AM
Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes
Sarmistha Neogy Dec 15, 2016 8:20 AM
So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situation
Sarmistha Neogy Dec 13, 2016 8:38 AM
Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women
Sarmistha Neogy Dec 12, 2016 8:16 AM
On the other hand, multiplexes witness growth, as more and more customers opt for online booking mediums
Sarmistha Neogy Dec 8, 2016 8:06 AM
The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel
Sarmistha Neogy Dec 7, 2016 8:06 AM
E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers
Sarmistha Neogy Dec 5, 2016 8:51 AM
MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season
Sarmistha Neogy Dec 1, 2016 8:07 AM
&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks
Sarmistha Neogy Nov 28, 2016 8:10 AM
Single-screen theatres face the brunt of demonetisation while online players woo multiplex customers
Will Shah Rukh Khan’s ‘Dear Zindagi’, which releases today, also face the heat of demonetisation?
Sarmistha Neogy Nov 25, 2016 8:04 AM
Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market
Sarmistha Neogy Nov 23, 2016 9:55 AM
The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge
Sarmistha Neogy Nov 23, 2016 8:07 AM
The brand has planned an aggressive marketing strategy to promote their newly launched V5 selfie-focussed smartphone in India
Sarmistha Neogy Nov 16, 2016 8:05 AM
Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries
Sarmistha Neogy Nov 14, 2016 8:09 AM
TOP STORIES
