Date-wise News
Even as every one is waiting to know whether or not India has any wins in the Promo and Direct Lions category, the Cannes Lions International Advertising Festival 2007 has already announced the shortlists for four categories. In Press, India has 20 entries in the shortlist, in Outdoor there are 14 entries, in Media Lions there are seven entries, while in Radio, there are five entries in the shortlist.
Noor Fathima Warsia Jun 18, 2007 2:27 PM
The period Jan-Apr ‘07 saw a 14% rise in Home Appliances advertising, with television sets contributing nearly 50% of the ad volumes. Publications from South and West zones got the maximum share of this segment’s advertising. Mirc Electronics and Samsung India were the top 2 advertisers. Interestingly, more than 50% of ad volumes was contributed by Sales Promotional activities.
exchange4media Staff Jun 18, 2007 9:33 AM
The first set of shortlists has been announced at the Cannes Lions International Advertising Festival 2007 and the categories under the scanner are Promos and Direct Lions. The scene is not so bright for India in Promos with only three entries shortlisted. Direct isn’t much different either with only eight entries making it to the shortlist. The winners will be announced on June 18, 2007.
Noor Fathima Warsia Jun 18, 2007 9:30 AM
The much awaited Cannes Lions International Advertising Festival 2007 has begun, and since June 12, 2007, the Palais des Festivals has become the hub for advertising, media and broadcast professionals from around the world. Come June 18 and the competition and key seminars begin in all earnest.
Noor Fathima Warsia Jun 18, 2007 9:29 AM
Zapak had to fill the vacuum of the Rocket Raja TVC following a complaint by the Indian Post and Telegraph Services. It has therefore revamped Rocket Raja with a ‘Life is Fast’ series of TVC.
exchange4media Staff Jun 18, 2007 9:25 AM
Cartoon Network premiered the hugely successful animated movie ‘Shrek’ on June 17. To bond better with Indian kids, the channel adapted the movie in Hindi, Tamil and Telugu apart from English, with the inimitable Cyrus Broacha lending his voice to ‘Donkey’, one of the key protagonists, for the Hindi version of ‘Shrek’.
exchange4media Mumbai Bureau Jun 18, 2007 9:23 AM
Zee Cinema is starting a mythological movie series called ‘Bhakti Ki Shakti’ under which mythological movies will be aired every Sunday at 9 am from June 17 onwards.
exchange4media Mumbai Bureau Jun 18, 2007 9:21 AM
Is the voting system, so much a part and parcel of most reality shows, a bane or a boon? Though mired in controversy, TV channels see it as the only way to engage millions of people in the show. Exchange4media speaks to industry heads to find out whether the voting system is a curse in disguise for genuine talent.
Rishi Vora Jun 18, 2007 9:20 AM
STAR clinched a total of 23 awards at the PROMAX & BDA World Gold Awards 2007, held in New York on June13 and 14. SET India and Filmy bagged seven awards, while Media Content and Communication Services walked away with 16 awards.
exchange4media Mumbai Bureau Jun 18, 2007 9:10 AM
TAM Media Research has thrown some good numbers for STAR Plus’ shows ‘Kasturi’ and ‘Star Voice of India’, and STAR officials point out that the results of re-engineered operations have begun to show on the Network.
Noor Fathima Warsia Jun 18, 2007 9:08 AM
Maharashtra Times, a key player among Marathi newspapers, turns 45 years on June 18, 2007. To celebrate the occasion, the publication has invited Maharashtra Chief Minister, Vilasrao Deshmukh, as guest editor for the day.
Noor Fathima Warsia Jun 18, 2007 9:07 AM
Radio Mirchi has aired its new television commercial that intends to continue to take the brand beyond just radio. The new TVC has been conceptualised by McCann Erickson and will be aired on a wide range of channels nationwide.
exchange4media Staff Jun 18, 2007 9:05 AM
Radio One has decided to adapt itself to what it believes is its fast paced listeners’ choice with 20-minute programming blocks. The FM radio player is also launching a new promotional campaign that intends to highlight these changes in programming.
exchange4media Staff Jun 18, 2007 9:03 AM
The Planman Media has launched the general interest weekly magazine ‘The Sunday Indian’ in eight more Indian languages, thus taking the number of its language editions to 13.
exchange4media Staff Jun 18, 2007 9:01 AM
I think that the most important trend that is emerging that will influence communications for the coming years is the empowerment of consumers, the democratisation of brands. The truth is that consumers are taking control of brands and the brand managers don’t own the brands anymore, the consumers own the brand and that democratisation is fundamentally changing the way companies think about communicating. I think now brand managers need to understand that they need to engage in a conversation with their consumers, that’s going to drive their behaviour in communications and create terrific opportunities for public relations.
exchange4media Staff Jun 18, 2007 12:00 AM
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