Date-wise News

The shortlist of one of the most awaited categories -- Films Lions -- has been announced at the Cannes Lions International Advertising Festival 2007. Only five Indian entries have made it to the shortlist. The results of the Films Lions will be announced on June 23.

Noor Fathima Warsia Jun 21, 2007 8:22 PM

Tamil channel Vijay TV will showcase a series of James Bond movies with ‘Bond mania 007’, starting from July 8. Sixteen Bond flicks will be shown every Sunday, till October 28.

exchange4media Chennai Bureau Jun 21, 2007 9:07 AM

Mudra Kidstuff Promotional Marketing has started a new business unit called ‘Multiplier’, which will focus on various sales and marketing solutions as well as trade marketing requirements of its clients.

exchange4media Mumbai Bureau Jun 21, 2007 9:03 AM

Arc Worldwide has created an Indian record, with the longest clothesline for promoting the detergent brand, Tide. The clothesline was strung along Hyderabad’s Hussain Sagar Lake, with 2,400 clothes hanging on a 5.5-kilometre long clothesline.

exchange4media Mumbai Bureau Jun 21, 2007 9:01 AM

Microsoft has announced the launch of a new ad platform ‘Sponsored Spaces’ in India. Sony Ericsson has already used the platform to promote its K810i handset.

exchange4media Mumbai Bureau Jun 21, 2007 8:59 AM

Delhi-based Oxygen Communication has got back on board Sharad Phalgun, the former founder member of the agency. He rejoins the agency as Executive Vice President. Prior to this assignment, Phalgun was with DDB Muscat where he was leading the agency’s clutch of blue-chip accounts.

exchange4media Staff Jun 21, 2007 8:57 AM

BBC Worldwide's BBC Global Channels business has appointment Nachiket Pantvaidya as General Manager, South Asia. Pantvaidya will be responsible for leading BBC Global Channels team in the region and managing the growth strategy for BBC-branded channels.

exchange4media Mumbai Bureau Jun 21, 2007 8:55 AM

Miditech Pvt Ltd has appointed Milind Naik as Chief Technical Officer. At Miditech, Naik will be tasked with building a strong IT infrastructure for the company. He will be based in Bangalore and will report to Nikhil Alva, CEO, Miditech.

Tasneem Limbdiwala Jun 21, 2007 8:53 AM

Shariq Patel, VP – Operations, Radio One, has decided to move on from the Mid-Day owned station after a four-year stint. Radio One has confirmed this movement and is reportedly looking for replacements.

exchange4media Staff Jun 21, 2007 8:50 AM

Bharti Retail Pvt Ltd, a wholly owned subsidiary of Bharti Enterprises, has appointed JWT India as their brand communication partner. Senior sources estimate the account to be in the region of Rs 50 crore.

exchange4media Staff Jun 21, 2007 8:49 AM

Guest presenter at Emvies 2007 Mike Wilson gave his views on the communication model of advertising. He emphasised that advertising should only be one part of communication.

Rishi Vora Jun 21, 2007 8:45 AM

The second day of Envies 2007 saw a number of good presentations that impressed not only the crowd, but also the judges. The case studies were presented in the categories of ‘Best Media Strategy’ and ‘Best Media Innovation’.

Rishi Vora Jun 21, 2007 8:42 AM

The concept of guest editors is no longer new to the media industry. Throughout print and television, news organisations have invited guest editors to join their editorial team for a day. exchange4media speaks to industry players to find out what the idea behind guest editors really is.

exchange4media Staff Jun 21, 2007 8:39 AM

As more Indians surface at the Palais des Festivals to participate in the Cannes Lions International Advertising Festival, and in the fun aspect of Cannes, a lot of ‘NRIs’ are also showing up and expressing happiness on India’s performance at the Cannes Lions so far.

Noor Fathima Warsia Jun 21, 2007 8:36 AM

Day four of the Cannes Lions International Advertising Festival 2007 had some of the most awaited sessions of the festival and brought under the scanner the need to create a balance between the new and the old – new and old media, new and old technologies – and in the process develop a differentiated way to speak to the consumers.

Noor Fathima Warsia Jun 21, 2007 8:34 AM

The Cannes Lions International Advertising Festival 2007 announced the winners in the Cyber category on June 20. India has not won a single Lion in this category in the last five years, and this year was no different.

Noor Fathima Warsia Jun 21, 2007 8:32 AM

The tally of metals for India at Cannes Lions International Advertising Festival has gone up to nine following Grey Worldwide winning a Silver Lion Campaign for Transport Communication, McCann winning a Bronze Lion each for Kansai Nerolac and Cocco’s Café. O&M has won a Bronze Lion Campaign for IAPACW.

Noor Fathima Warsia Jun 21, 2007 8:30 AM