Misbaah Mansuri

Correspondent, Mumbai misbaah.mansuri@exchange4media.com @Misbaah_mansuri

Shoumyan Biswas, Head of Marketing, Flipkart, chats with exchange4media on the e-commerce brand’s recent ad campaign that is now diversifying into other media and creating immersive fashion challenges by roping in celebrities

Misbaah Mansuri Feb 13, 2018 8:56 AM

While there have been implementations like the Master Jury for ABBYs 2018, O&M, BBDO India, Lowe Group and Creativeland Asia confirmed to exchange4media that they won’t be participating,at least not this year

Misbaah Mansuri Feb 9, 2018 9:00 AM

Pandey in his Retrospect & Prospects applauded impactful brand ads for a cause, advised that celebrity advertising be made more immersive and contended that creativity be embraced to make digital more compelling

Misbaah Mansuri Feb 8, 2018 8:58 AM

The insights gleaned from the online media analysis by international media intelligence firm, Meltwater reflect that Padmaavat is shining not just at the box office but also in terms of international media coverage and social media

Misbaah Mansuri Feb 7, 2018 8:45 AM

Basking in the positive reflection of the IRS 2017 reports, the recent flurry of ads with competitive claims and brands taking pot-shots at each other, are keeping the spirit of marketing warfare alive

Misbaah Mansuri Jan 29, 2018 8:55 AM

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands

Misbaah Mansuri Jan 23, 2018 8:54 AM

Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and what makes him weep with joy

Misbaah Mansuri Jan 22, 2018 8:58 AM

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Misbaah Mansuri Jan 18, 2018 8:56 AM

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

Misbaah Mansuri Jan 17, 2018 8:55 AM

From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today

Misbaah Mansuri Jan 11, 2018 9:00 AM

FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

Misbaah Mansuri Jan 5, 2018 8:53 AM

Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is nothing to write home about

Misbaah Mansuri Jan 4, 2018 8:58 AM

The situations where the winter body odour makes its presence felt have been humorously captured in short films

Misbaah Mansuri Jan 3, 2018 8:55 AM

Tarun Katial, CEO, BIG FM spoke to exchange4media on their recent transition from retro to the adult contemporary music format

Misbaah Mansuri Jan 2, 2018 8:54 AM

These three New Year campaigns tackled drunk driving to avoid mishaps on the road during the celebratory season.

Misbaah Mansuri Jan 2, 2018 8:53 AM

From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right notes and have slayed it through their powerful storytelling

Misbaah Mansuri Dec 29, 2017 8:58 AM

While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are still scratching the surface when it comes to 'native'

Misbaah Mansuri Dec 28, 2017 8:58 AM

Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018

Misbaah Mansuri Dec 26, 2017 8:50 AM

For Ogilvy India’s CEO, weekends are all about swimming away the blues, spending time with family and a spa-cial treatment in solace

Misbaah Mansuri Dec 23, 2017 9:20 AM

Myleeta Aga, BBC Worldwide's Senior Vice President, and General Manager, South East Asia and South Asia chatted with exchange4media on the media giant’s plans for the next financial year, production line-up on the cards and more

Misbaah Mansuri Dec 22, 2017 8:49 AM

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and ad spends for the upcoming financial year, their recent campaign, top four growth markets for them and more

Misbaah Mansuri Dec 21, 2017 8:52 AM

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri Dec 19, 2017 8:55 AM

Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advertisers leveraging their collective fame and power

Misbaah Mansuri Dec 15, 2017 8:51 AM

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Misbaah Mansuri Dec 15, 2017 8:49 AM

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

Misbaah Mansuri Dec 11, 2017 8:46 AM

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Misbaah Mansuri Dec 8, 2017 8:49 AM

IDBI's contest winners will stand a chance to get trained at the Pullela Gopichand Academy in Hyderabad after going through a selection process

Misbaah Mansuri Dec 7, 2017 8:46 AM

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands examples show the way to conquering crisis like a boss.

Misbaah Mansuri Dec 5, 2017 8:55 AM

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead

Misbaah Mansuri Dec 4, 2017 8:50 AM

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

Misbaah Mansuri Dec 2, 2017 9:55 AM