Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
Vishwanathan joins Creativeland Asia from Times Network where he was Senior Vice President, Network Consumer Insights and Strategy
Misbaah Mansuri Aug 20, 2019 8:15 AM
Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement
Misbaah Mansuri Aug 19, 2019 8:37 AM
According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore
Misbaah Mansuri Aug 14, 2019 7:39 AM
The Platform is looking at opportunities to integrate digital and new media with experiential, says Singh
Misbaah Mansuri Aug 13, 2019 8:05 AM
We take a look at the brand’s slice-of-life advertising approach
Misbaah Mansuri Aug 12, 2019 8:37 AM
The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October
Misbaah Mansuri Aug 9, 2019 8:18 AM
Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities
Misbaah Mansuri Feb 21, 2019 8:21 AM
Singapore Tourism Board's Director, Brand (Marketing Group), Lim Shoo Ling and GB Srithar, Regional Director (SAMEA), speak to exchange4media on their focus to attract more Indian tourists
Misbaah Mansuri Feb 20, 2019 8:43 AM
Bhardwaj, Chief Creative Officer, Lowe Lintas gives an insight into the need for big ideas that will stay across mediums and over long periods of time
Misbaah Mansuri Feb 20, 2019 8:10 AM
In a chat with exchange4media, Munson also talks about the re-pricing of children’s products bringing enormous success to the brand
Misbaah Mansuri Feb 15, 2019 1:20 AM
While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message
Misbaah Mansuri Feb 11, 2019 8:35 AM
Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5
Misbaah Mansuri & Noel Dsouza Feb 8, 2019 8:11 AM
With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall
Misbaah Mansuri Feb 5, 2019 8:08 AM
A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness
Misbaah Mansuri Feb 4, 2019 8:45 AM
With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering
Misbaah Mansuri Jan 31, 2019 8:24 AM
Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone
Misbaah Mansuri Jan 30, 2019 8:33 AM
Bajaj Auto's transition from a domestic scooter maker to a global motorcycle powerhouse speaks of its revamped positioning
Misbaah Mansuri Jan 29, 2019 4:22 AM
We will continue to look at a larger volume in lower prices in the Indian market, says Sodhi, Business Head-Digital, Sony Pictures Networks India
Misbaah Mansuri Jan 28, 2019 8:41 AM
TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd
Misbaah Mansuri Jan 24, 2019 8:09 AM
The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more
Misbaah Mansuri Jan 23, 2019 8:58 AM
In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed
Misbaah Mansuri Jan 22, 2019 8:39 AM
From Mallika Dua's Tata Capital campaign to Mid-Day roping in Jamie Lever, several brands such as Hyundai, Tata Motors & Durex have gone for comic artists
Misbaah Mansuri Jan 21, 2019 9:16 AM
ChillOut: The Executive Vice President and Business Head, Godrej Locking Solutions and Systems, reveals his vices, a skill he wishes to master and his next vacation plans
Misbaah Mansuri Jan 19, 2019 9:19 AM
Pandya, who endorses 7 brands, has lost Gillette's sponsorship due to the 'Koffee with Karan' controversy
Misbaah Mansuri Jan 15, 2019 8:21 AM
The MD & CEO of IDBI Federal Life Insurance talks about the year gone by, the bancassurance space, targets and more
Misbaah Mansuri Jan 10, 2019 8:11 AM
Basu, a senior brand consultant, has been with education start-ups and brands like Closeup
Misbaah Mansuri Jan 9, 2019 8:42 AM
Campaign for body wash brand with braille-friendly packaging features Captain of Indian Men’s Blind Cricket Team
Misbaah Mansuri Jan 9, 2019 8:40 AM
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